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Why You Cant Budget For Success

Do you constantly find yourself saying "I can't afford it" or "It's not in my budget"?

If so, when it comes to your business you need to replace those defeating words with "How can I generate the revenue that I need to invest in the success of my business?"

This process is vital to the success of your business because thinking small will prevent big accomplishments.

If you believe that you can't do what is necessary to grow your business, you are right.

If you believe that you can accomplish whatever is needed to grow your business, you are right.

When you are faced with what you consider an expensive purchase for your business, ask yourself the following questions:

1. What will this purchase mean to the future of my business?

2. What is my expected return on investment, and how long will it take to recoup the costs?

3. What will be the consequences of not making this purchase?

4. Will it actually cost me more to take shortcuts instead of making this purchase?

If you need to make a purchase that will improve the future of your business and contribute to its growth, look at it as an investment in your business.

Don't create a budget for it, create an Investment Plan for your business success.

In your Investment Plan, detail how you will generate the needed revenue to invest in your business success.

Don't put just a single investment in your plan, include every investment that you will need to make for your business to succeed. This should include training, marketing, accounting, equipment, continuing education, and anything else that is vital to the success of your business.

After each item ask yourself "How am I going to make this possible?" and then list ALL of the possible ways you can generate revenue to make it possible.

Remember, thinking small can prevent big accomplishments. So think big to create the business of your wildest dreams.

Copyright 2004 Black Unicorn Communications, Inc. All Rights Reserved

Black Unicorn Communications helps Independent Service Professionals attract more clients in less time. Visit http://www.blackunicorninc.com for a FREE Business Success Toolkit, including the 7 day e-course: 7 Steps To More Clients

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