Top 6 Business Success Strategies

"The principal purpose of business is to create a customer." --Peter Drucker

Creating a loyal and respectful relationship with a potential customer builds the basis for all other areas of business success.

Simply stated, without customers, our businesses would all fail.

A satisfied customer is a customer who provides a continual income stream and refers others.

Business success starts with the customer. The following six strategies outline the best and most effective business success practices.

1. Customer Service. Typically 68% of a business' customers leave or go elsewhere for products and services because they feel they are under appreciated or unimportant.

The perception a customer has of his/her value to a business plays a very large role in whether or not the customer returns.

What can you do to improve on that statistic? Smile, ask questions, be friendly and say "Thank You".

Customer service is a seriously neglected facet of most businesses. As an owner you must set the example for your employees.

No one can do this for you. You can't pay an outside consultant to smile for you. If you aren't sure where to start, then pick up a copy of "How to Win Friends and Influence People" by Dale Carnegie.

2. Existing customers. Another neglected area in most businesses is the act of communicating with existing customers. I can't remember the last time a business I frequented sent me a coupon or note or anything for that matter.

Keeping in contact with customers does not have to be an extensive and time-consuming endeavor. A monthly newsletter, a quarterly coupon mailing or a special occasion or holiday is sufficient. The idea here is not to sell them something but to simply remind them that you exist and value their business.

3. Referrals. If you are not offering an incentive to your existing customers to refer new customers to you, you are missing out on a huge profit center.

Referral coupons are one way of enticing customers to refer. If a coupon makes it back to you with a new customer, then the referring customer gets a "spiff". A "spiff" can be a discount coupon, movie tickets, or a free item, anything that shows value.

It is important, however, for the "spiff" to be something of perceived value to the referrer. Cheesy doesn't work. The referrer needs to be excited or grateful for the "spiff".

4. Thank you. Simply but overlooked. The act of thanking people for their business. Sending thank you notes to customers who refer is an important practice.

Most importantly, however is the practice of saying "thank you" when customer leaves even if he doesn't purchase. How you say "thank you" is also important.

Many times I say something to the effect of "thank you for using our services we really appreciate your business". This says so much more than a simple "thank you" does.

Thank customers for information they provide to you, thank them for referrals, thank them for keeping you in business, whatever it is just remember to say "thanks".

5. Testimonials. Overlooked but critical to building credibility with potential customers.

If you are a brick-and-mortar business you should have customer testimonials posted where new customers can easily see them.

If you are an online business they need to be front and center on your web page. Do not hide them behind links, put them right on the home page.

Testimonials will do more for you than any other type of advertising. Sprinkle them throughout your mailers, on postcard mailings, in your office or store, on your web page, in your emails. Everywhere, you can't wear them out.

6. Rewards. Rewarding customers for their loyalty is a great way to drive repeat business and boost your bottom line.

I recently sent out a letter thanking customers for their loyalty, telling them that they had been added to my VIP customer list, and presented them with a thank you coupon.

In the letter I also covered new services and products. I had a 90% response rate. Some customers called just to say "thank you" and chat.

This form of relationship building is a critical success factor.

The reward program can be points like airlines currently use, a cash back program, tiered discounts, anything that motivates the customer to buy more to gain the incentive.

These six strategies are mandatory to building a customer retention program and for motivating new customers to buy.

Implement one a month for the next 6 months and watch your sales go up.

Customers need and want to be appreciated and respected; this should be standard operating procedure for every business owner.

Tired of watching others succeed? Discover how to achieve a more prosperous life.

Yolanda A. Facio is the author of an incredible new ebook that guarantees you a more successful and productive life.

Click Here Now => http://www.newrulesforsuccess.com

More success tips can be found at http://www.newrulesforsuccess.com

Oswego taxi to Midway ..
In The News:

Hackers and scammers keep looking for ways to break into your Facebook account. Kurt “CyberGuy" Knutsson has some tips to make sure your account is secure.
Kurt “CyberGuy" Knutsson shows you how to create group texts to reach multiple people at once — and also how to leave them if you get annoyed at the volume of interruptions.
Tax fraud is on the rise, and hackers are now using identity hijacking and artificial intelligence for tax returns in someone else's name to get a refund.
Toyota's Punyo soft robot mimics human behavior, using its chest, hips and arms — in addition to its hands — like a human to handle objects,
Hackers used third-party information to break into Roku accounts, according to the streaming company. Roku says it has secured affected accounts.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Kurt "CyberGuy" Knutsson explains the simple steps for setting a Wi-Fi hot spot on an Android. If you have internet on your phone, it's easy.
Dubai recently hosted the first jet suit race with a backdrop of skyscrapers, and one observer says it was straight out of a comic book.
Kim Komando introduces ways to keep you and your devices safe while traveling. The clever hacks mentioned can protect you from hackers and jackers.
TikTok CEO Shou Chew published a video Wednesday urging users to "protect your constitutional rights" against a bipartisan bill that would force China to divest from the app.
Tech guru Kurt "CyberGuy" Knutsson says you can never be too careful with tech passwords. He explains how to keep your information safe.
The Lighthouse in New Zealand rotates 360 degrees, constantly giving those inside different views around the clock. Built in the 1990s, it's up for sale.
High school students in Colorado are learning how to design their own AI model projects, including cameras for self-driving cars and apps that can teach other languages.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Vehicles collect sensitive personal information, which is used to set auto insurance rates. That's partly why auto insurance premiums are rising.
Honda's Uni-One is a hands-free electric mobility device that can reach speeds of 3.7 mph and support a user weighing up to 242 pounds.
Kim Komando puts three AI chatbots head-to-head to decide which is the best assistant for modern problems. Compare Google Gemini, ChatGPT, and Perplexity.
To safeguard personal information on iPhones, users can employ built-in security measures and iCloud Keychain for enhanced privacy. Kurt “CyberGuy" Knutsson shows you how.
Kurt “CyberGuy" Knutsson introduces you to the City Transformer’s CT-2 electric car, which can seamlessly transition from 8 feet wide on the road to a compact 3 feet for parking.
Hackers are always looking for new ways to trick targets into downloading malware. Now, they're after cryptocurrency folks via Calendly. Kurt “CyberGuy" Knutsson has the details.
Kurt “CyberGuy" Knutsson reveals how the Microlino Lite, a compact and eco-friendly vehicle, tackles city traffic congestion with its chic design and small dimensions.
A new funeral scam targets surviving family members of those who recently died. Scammers reach out to the survivors and pose as funeral home officials.
Merlin Labs' autonomous pilot could soon hit the commercial airways and may help alleviate a looming pilot shortage, according to CEO Matt George.
There's a simple way to check your subscriptions on an Android and cancel them. Tech guru Kurt "CyberGuy" Knutsson explains how it is done.
Hackers use pirated software to target macOS, Android and Windows devices in search of stealing cryptocurrency, according to Kurt "CyberGuy" Knutsson.

Creative Destruction

This past Memorial Day weekend I decided to revisit my... Read More

Success ...Whats the Key Ingredient?

Don't expect results over night - what??If you were to... Read More

Helpful Tips to Overcome Procrastination

Many among us, on many instances, have the habit of... Read More

If NASA Can Launch The Space Shuttle, Then You Can Become A Successnaut

The recent mission of the space shuttle Discovery is NASA's... Read More

You Are What You Believe

The most important quality you can ever develop is having... Read More

Super Success ?- Reach Out and Take It

This is a little primer on how to start, survive... Read More

The Only Option is to Succeed

With the end of the year fast approaching, now is... Read More

Maximizing Your Potential: Using Your Brain to Think

The Chicago Times once printed that Henry Ford was an... Read More

5 Steps to Greater Workplace Productivity

Step 1 ? Learn a powerful key to increase financial... Read More

Life Lesson--Be, Do, Have

This revelation hit me the other day while I was... Read More

Your Money or Your Life!

Quote of the month: Am I working to live or... Read More

Run Towards Fear: A Prescription For Success

Fear, or negative anxiety, is the modern day bubonic plague,... Read More

Be Successful : Take Back Control of Your Life

What would happen if you lived your life by design... Read More

How Do You Define Your Success?

How does an online marketer define success ? There are... Read More

Self Discipline And Business Success

In his audio e-book, 10 Habits to Swell Your Bank... Read More

10 Tips on How to Get the Best from Changing Situations

It can be great to do something new 'for a... Read More

Learn To Fail - Its Good For You!

As a child you probably learned failing is bad...Failing meant... Read More

Today I Choose

Here is a great way to create affirmations that may... Read More

Failures: 2 Types 7 Reasons

We experience failure directly or indirectly. Here we will come... Read More

The Characteristics of a Winner

As kind of a hobby I like to watch people.... Read More

Self-confidence - How To Develop This Important Key to Success

"One important key to success is self-confidence. An important key... Read More

What We Can Do To Guarantee Our Own Success

There are so many internet marketing schemes out there so... Read More

Identity Theft - Defining Who We Are

Identity theft!We've all seen them. The commercials use the voices... Read More

Business Success Secrets: Improving Yourself by 1% Daily

Hey,Josh here from Investor Wealth Academy sitting 29 stories above... Read More

Top Ten Strategies For Becoming Uncommonly Successful

Here are 10 of 26 proven strategies gleaned from interviews... Read More

shuttle from Midway Morris ..