Success Through Expertise - Bring In The Experts Or Become An Expert Yourself

This morning, on TV, I was amazed to see how a house could be transformed by experts. They were allowed to use only ?500 (or $1100 dollars) and they had to complete the work in two days.

The owner wanted to sell his house but had had no offers so far although about 8 people had visited the house.

The reasons were fairly obvious. The house was large with great potential and the gardens were beautiful. However, inside the house, the carpets were shabby and needed removing or steam cleaning. The colours were drab; you would probably need counselling after living in the house for too long. The windows were dirty and obscured by net curtains which looked liked discarded bloomers.

The experts juggled the furniture around the sitting room until they found the best arrangement. They compared it to solving a jigsaw puzzle. Keep moving the chairs and sofa around until the pieces fit. They made the conservatory look 'unbelievable' according to the owner.

They used colour combinations which were similar to the most attractive colour combinations of food. Strawberries and cream, for example, not only taste good; they look good.

They used simple things like candles, tapestries and blocks of paint to create a magical effect in the rooms.

The owner was stunned but delighted by the changes and he learned fast. He had to show the first prospective buyer (who arrived after the changes) round the house. He pointed out the benefits of the changes like a professional. The buyer was impressed.

It was obvious that, with a little training, the house owner could himself become an expert at making over houses for sale. It has been said that if you train for an hour a day for six months in anything you can become an expert.

Of course, this would not apply to those who wish to be heart surgeons or astronauts but it would apply to many areas of expertise.

I was recently delighted by the work of a copy writing expert who lives in Italy. I asked him to write the sales page for my recent book. He started by suggesting a much improved title for the book.

I had called the book 'Awesome Acronyms About Achieving Your Aims'. He thought this was boring and changed the title to '36 Laws To Ignite Your Inner Power And Realize Your Dreams Now!" I think he was right!

He brought some stories into the sales copy and used powerful and exciting words which showed off the best points of the book. He made me impressed with the book I had written and he was also able to say things about me which I would have been too modest to say about myself.

His changes were often small but made a big difference to the copy.

Where I wrote: "Lose Weight But Avoid Losing Money", he used a more positive phrase like : "Lose Weight But Keep Your Money!"

He empowered readers by using imaginative metaphors or pictures. For example, where I wrote "Three Words That Can Achieve All Your Goals", he wrote 'Three Words To Help You Take Flight And Achieve All Your Goals."

His version is much more imaginative. You can visualise yourself flying through the air like an eagle rather than plodding along like a donkey.

His expertise transformed the sales copy but it also made me realise that I could do the same myself if I really worked at it. I have since joined Trevor 'Toe-Cracker' Crook's copywriting website and plan on becoming an expert myself. Trevor, incidentally lives in Australia.

Copywriting is something you can do from any location in the world. So is golf.

You can improve your golf swing greatly by having just one session with a golf pro. They can teach you all sorts of ways to improve your swing. You can attach a light to your golf club, for example, and use the beam to make sure you swing the club along the correct arc.

You can improve your putting by hitting a wooden tee placed upside down. The size of a hole on the green is about 30 times the size the top of a wooden tee. The experts will provide you with all kinds of tips but if you learn these tips yourself, you could become an expert as well.

I encourage all my martial arts students to aim to become instructors. They will continue to learn themselves by teaching others. I spend most of my own time teaching others the things I need or want to learn myself.

So then, bring in the experts or become an expert yourself or do both. Some kind of success is likely to follow. Sometimes the success will astonish you.

About the author

John Watson is an award winning teacher and martial arts instructor. He has recently written two books about achieving your goals and dreams. They can both be found on his website http://www.motivationtoday.com along with a daily motivational message.

The title of the first book is "36 Laws To Ignite Your Inner Power And Realize Your Dreams Now! - Acronyms, Stories, And Pictures...Easy To Remember And Use Everyday To Grab Your Life And Soar With The Eagles"

The book can be found at this URL http://www.motivationtoday.com

The book uses acronyms, stories and pictures to help readers remember 36 laws that can gradually transform your life if you apply them.

You are welcome to publish the article above in your ezine or on your website so long as you do not alter it and keep in the words about the author and the 36 Laws.

Oswego taxi to Midway ..
In The News:

Electric Sheep Robotics has introduced an all-electric autonomous robot named Verdie to perform edging, trimming and debris-blowing. Kurt “CyberGuy" Knutsson has the details.
Hackers and scammers keep looking for ways to break into your Facebook account. Kurt “CyberGuy" Knutsson has some tips to make sure your account is secure.
Kurt “CyberGuy" Knutsson shows you how to create group texts to reach multiple people at once — and also how to leave them if you get annoyed at the volume of interruptions.
Tax fraud is on the rise, and hackers are now using identity hijacking and artificial intelligence for tax returns in someone else's name to get a refund.
Toyota's Punyo soft robot mimics human behavior, using its chest, hips and arms — in addition to its hands — like a human to handle objects,
Hackers used third-party information to break into Roku accounts, according to the streaming company. Roku says it has secured affected accounts.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Kurt "CyberGuy" Knutsson explains the simple steps for setting a Wi-Fi hot spot on an Android. If you have internet on your phone, it's easy.
Dubai recently hosted the first jet suit race with a backdrop of skyscrapers, and one observer says it was straight out of a comic book.
Kim Komando introduces ways to keep you and your devices safe while traveling. The clever hacks mentioned can protect you from hackers and jackers.
TikTok CEO Shou Chew published a video Wednesday urging users to "protect your constitutional rights" against a bipartisan bill that would force China to divest from the app.
Tech guru Kurt "CyberGuy" Knutsson says you can never be too careful with tech passwords. He explains how to keep your information safe.
The Lighthouse in New Zealand rotates 360 degrees, constantly giving those inside different views around the clock. Built in the 1990s, it's up for sale.
High school students in Colorado are learning how to design their own AI model projects, including cameras for self-driving cars and apps that can teach other languages.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Vehicles collect sensitive personal information, which is used to set auto insurance rates. That's partly why auto insurance premiums are rising.
Honda's Uni-One is a hands-free electric mobility device that can reach speeds of 3.7 mph and support a user weighing up to 242 pounds.
Kim Komando puts three AI chatbots head-to-head to decide which is the best assistant for modern problems. Compare Google Gemini, ChatGPT, and Perplexity.
To safeguard personal information on iPhones, users can employ built-in security measures and iCloud Keychain for enhanced privacy. Kurt “CyberGuy" Knutsson shows you how.
Kurt “CyberGuy" Knutsson introduces you to the City Transformer’s CT-2 electric car, which can seamlessly transition from 8 feet wide on the road to a compact 3 feet for parking.
Hackers are always looking for new ways to trick targets into downloading malware. Now, they're after cryptocurrency folks via Calendly. Kurt “CyberGuy" Knutsson has the details.
Kurt “CyberGuy" Knutsson reveals how the Microlino Lite, a compact and eco-friendly vehicle, tackles city traffic congestion with its chic design and small dimensions.
A new funeral scam targets surviving family members of those who recently died. Scammers reach out to the survivors and pose as funeral home officials.
Merlin Labs' autonomous pilot could soon hit the commercial airways and may help alleviate a looming pilot shortage, according to CEO Matt George.
There's a simple way to check your subscriptions on an Android and cancel them. Tech guru Kurt "CyberGuy" Knutsson explains how it is done.

Hows Work Going?

Think how often you see a friend or an acquaintance... Read More

Bill Gates: Why He is the Richest Man in the World

Bill is a man for the people, of the people... Read More

The Reasons Why We Fear Success

In the book, The SHOCKwealth System?, it is discussed that... Read More

Don?t Throw the Baby Out with the Bath Water

Whenever we have a bad experience or we own up... Read More

Reach Your Goals - Step Into Your Own Truth

Create a truth and step into it There is a... Read More

Success Lessons From A Gym Wall And From The Rematch

Recently, I have been riveted by the amazing reality show... Read More

Persistence and Determination: Golden Keys to Reaching Success

"Nothing in this world can take the place of persistence.... Read More

Do You Really Want To Be Successful In Life?

How many times have people asked you what you really... Read More

Forget Dreams...Have Visions!

Do you still keep that all important 'Inner Spark Alive'?... Read More

Limiting Beliefs - How to Break Through the Barrier

Circus trainers used to tie a chain around a baby... Read More

Associate with Losers And Youre Courting Failure

"You will be the same person in five years except... Read More

Listen Up

There is a close link between respect for another person's... Read More

The Major Key to Your Better Future is You

Of all the things that can have an effect on... Read More

STOP Trying Harder

You've been searching for self improvement or personal development. Trying... Read More

Success; So Close, Yet So Far Away!

Have you ever had this feeling? You're standing in front... Read More

Success By Performing Without An Audience - Is Anyone Listening?

To achieve success it can be important to keep going... Read More

Perseverance is the Ability ...

"Perseverance allows you to get back on track when you... Read More

What is Failure Anyway?

Does it surprise you that only 400 cokes were sold... Read More

Gracefully Accepting Feedback a Key Employment Skill

With the long-term trend of protecting employees' individual self esteem... Read More

Learn To Fail - Its Good For You!

As a child you probably learned failing is bad...Failing meant... Read More

Ready? Go! Tweak!

Let's set the scene. You're in a packed stadium. It's... Read More

Perseverance Lead To Walt Disneys Greatest Success!

When you are in business every person you hire gets... Read More

Like It or Not, In This Life... The Name of the Game is Change

Most of us fear change, because - as we've all... Read More

Effective Strategies for Stopping Procrastination

You will have the greatest success if you read the... Read More

Unlock The Key To Your Success By Learning More About Yourself

Finding balance is deciding to notice what goes on in... Read More

shuttle from Midway Morris ..