install vinyl siding installing vinyl siding painting aluminum siding woodstock siding options james hardie siding barrington hills .. Chicago Drug testing

Restaurant Startup - Part 1: Market Research ? What are Potential Competitors Doing?

The first step in starting a restaurant is proper planning. One must lay out a plan complete with goals, priorities, and the tasks that he will need to complete in order to achieve these goals. The biggest mistake first time restaurant owners make is improper planning. Ambition, while absolutely required, is simply not enough to succeed in the highly competitive food service industry.

If you've always wanted to run a Cajun restaurant, and you live in an area that already has five, do you have to relocate to accomplish your dream? Not necessarily! It's now time to engage in a bit of opposition research. Drive by each of the locations during varying parts of the day. Are there many cars in the parking lots? At what times? Are many people standing in the lobbies? If so, then this restaurant is doing something people like, and these patrons are thanking the restaurant owner with their wallets. If you see that a particular restaurant is more popular than others, discover why by visiting their establishment during peak hours. Dine in, have the waiter recommend their best dish. Pay attention to every aspect of the experience.

The food should be an area of concentration of course, but there are several other factors that can turn wonderful food into a wonderful experience. How do the servers present themselves? How spaced out are the tables? What type of centerpiece is on your table? All of these factors are vital, and are what makes or breaks a new restaurant. By no means should you overlook the atmosphere of your dining area while planning your restaurant.

This may seem obvious to most, but while you're there, you should also pay attention to the menu. Do they have something for everyone? People generally don't dine out alone, so if you're only appealing to a one taste, you're going to lose a vast amount of potential customers. Carefully study how the successful restaurants handle this. Of course if you're a Cajun restaurant, you're not going to serve an Italian dish, but you can surely meet everybody's tastes. Look at husband-wife pairs to see what they order. Don't just concentrate on the main dishes, but the entire meal. Sometimes, one of a pair might really enjoy your Chicken Rochambeau, but the other doesn't like Cajun at all. Notice what these people order, as they're just as important as their partners who enjoy Cajun immensely. These items will often blend into the menu quite well as soups or salads, and will most times be a compliment to your main courses. A great fast food example is McDonalds. They realized early on that not everyone wants to eat just hamburgers. They poured massive amounts of money into marketing, and obtaining the best quality potatoes for their fries of any of the fast food chains. Of course today, you can get just about anything at McDonalds, but early on they were first to scream, "We don't just have burgers!" and it has worked out well for them. To summarize, find your niche of course, but also cater to as many people as possible, because your niche diners have friends and they want to eat as well!

Finally, do not lose heart because there are already five successful restaurants in your area. Remember, when the fifth started there were already four, and so on. Find what they don't do well, that you know you can make your specialty, and you are well on your way to a successful restaurant.

Jeremy is a consultant for ACityDiscount, an online restaurant equipment dealer based out of Atlanta, Georgia.

In The News:

Writing a Business Plan for Success in Business and for Funding

Writing a business plan to help you direct and manage... Read More

Your Business: Will It Have A Happy Ending?

"Begin with the end in mind," says Stephen Covey in... Read More

The Magic Of Exponential Business Growth

Is there a 'magical' way to exponentially grow your business?It's... Read More

A Rough Cut on Feasibility

A piano tuner recently moved to Buffalo, NY, and would... Read More

SWOT Analysis

If you've ever listened to Warren Buffett talk about investing,... Read More

Business Problem Solving

Is there really anything as a problem? Does chaos or... Read More

Changing Strategy Without Losing Your Customers - Three Vital Steps to Refining Your Strategy

American Eagle Outfitters and Wet Seal Stores have issued statements... Read More

If You Dont Focus, Innovate and Evolve, You Die

After 128 years of business, a household word, Montgomery Wards,... Read More

To Go or No Go, That Is The Question

Last week we talked about a few of the ways... Read More

Describing Intellectual Property in Your Business Plan

Most companies that are worthy of raising venture capital have... Read More

Why Six Sigma Will Work in Healthcare

If ever there were an industry where we want zero... Read More

Online Promotion: 10 Ways To Use Focus Groups To Ignite Your Profits

A focus group is a group of employees or current... Read More

Will and Vision

Remember Chux? The disposable diaper that took the market by... Read More

Mining Market Data

With a heightened awareness of opportunity, ideas can often be... Read More

8 Ways to Earn More Without Working Harder

Conventional wisdom has it that there are only three ways... Read More

Dotcom Business Plans Archive Project

One of the most important initiatives in the domain of... Read More

Creating a Vision That Achieves Results

How important is a vision statement to your company or... Read More

Is Plan B Ready?

Business owners and entrepreneurs are, by nature, risk takers and... Read More

Under Construction During the Storm ? A Hurricane Guide for Businesses that are Under Construction

As a business owner, you've likely created a hurricane plan... Read More

Documenting the Exit Strategy in Your Business Plan

All investors greatly desire and are motivated by a clear... Read More

Why You Need a Business Planning System NOT a Business Plan

When someone mentions business planning we have been conditioned to... Read More

College Students and Graduates to Run Company Outlets or Franchises

Does your overall business strategy include the recruitment of college... Read More

Balanced Scorecard Strategy Map

With the help of balanced scorecard strategy map, it is... Read More

Top 10 Tips to Create A Business Plan! (For People Who Hate Business Plans)

One of the key challenges for any business is to... Read More

Becoming Wise - Wild & Free - Writing A Successful Business Plan - Part 2 - Do It In Steps

So you've decided to write your own business plan because... Read More

led induction light street light materials Pete's produce ..
led induction light street light materials Pete's produce ..