Writing a business plan is an essential part of the initial strategic planning of any company. One thing, which seems to hang up most entrepreneurs, is figuring out what kind of data and information goes into the Market Analysis section. So often entrepreneurs will attempt to bluff or BS their way thru it. Often you find those with MBA write meticulous Market Analysis sections and although they may have little if any true entrepreneurial skills going into a new business, their business plans are sure to impress. But you need not be an MBA to write a proper Market Analysis section in your business plan for your next business.
Below please find a generic sample of a Market Analysis, which you can use to help you do yours. You may wish to print this article and then apply your own analysis to your particular area and business model. I recommend that you read it and think on it for a day and then write a few things in the margins and take a legal pad and write out your thoughts in paragraph form and then go collect the data you need. It is not a difficult exercise and you should be able to do this quite stress free. Now then remember this is only a sample and it is something we used for a Franchised Outlet for a mobile car wash business, which is probably about the most simple business in the world and why we chose it to simplify your process. Keep it simple and use factual data and you will have a first class business plan with an excellent Market Analysis to help you impress bankers, investors and the capital you need to succeed.
- - - - - - - - - - - - - -
Market Analysis
Please refer to our feasibility study for in depth demographics analysis. Our chosen city study proves conclusive; a mobile car wash company will thrive and prosper under these ideal conditions. Although we will have a quicker return on investment than most The Car Wash Guys franchisees, we will not take our marketing plan lightly. It is our intention to absolutely conquer our market rather than simply possess a large percent of market share. We will follow the franchisor's marketing plan to accelerate projected gross sales from our initial opening through the five-year renewal date.
Target Markets
Our target markets for personal car washing are:
Large Corporate Offices
Large Manufacturers
Multi-Tenant Businesses
Retail Centers
Strip Shopping Malls
Upper Class Residences
Our target markets for fleet sales, rideshare consumers, etc. are:
Bus Companies
Construction Companies
Corporate Offices With Sales Staff
Distribution Companies
Government Agencies
Large Companies With Pool Cars
Material Companies
Rent-A-Car Companies
Small Package Deliverers
Taxi Cab Companies
Trash/Refuse Companies
Trucking Companies
U.S.P.S.
Utility Companies
Warehouses-Wholesale
Our target markets for industrial cleaning include:
Amusement Parks
Cities-Sidewalks, Etc.
Government (Graffiti)
Heavy Equipment Companies
Horse Stables
Park Playground Equipment
Parking Structures
Property Management Companies
Railroad Yards
Retail Stores (Holiday Window Paint Removal)
Schools, Universities
Shopping Centers (Concrete)
As we solicit these types of accounts we will secure a large percentage of them. We will impact many of our competitors, both fixed and mobile. This will make them go on the defensive. One instinct of business owners that are backed into a corner is to attack. Often these competitors will call in favors from local politicians. They will try to pull rank because they have been in the community longer. The more money they have and the longer they have been established, the more weight they can pull.
It is important to know exactly how much the fixed site car wash owners participate in the community. Since you can never know too much about your competition, we will create a database in Microsoft Excel of all detail shops, car washes, mobile detailers and washers. Fixed car wash owners hate mobile car washes because they are capable of eating up 15% of their market share. If the car wash owners attempt to get city or county officials to change laws inhibiting our company, we will:
Alert the Media
Fax All Customers and Tell Them
Increase Car Wash Fundraisers
This will make our customers more loyal, aid us in community identity and give us free publicity that money can't buy. We will be able to tell the entire area how great and environmentally sound our services are.
To decrease the chance of backlash from fixed car wash owners, we will immediately market the entire city with the help of our franchisor and his marketing team. This week long comprehensive program is part of The Car Wash guys Bonzai and Blitz marketing program. Please see outline on the next page. Another adversary we might encounter are Sierra Club groups who don't understand our operation. We will lobby and educate these groups.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs
Mercedes Benz s500 rentals Salem ..A significant advantage of some business ideas is that the... Read More
There is a story, about a business owner who wasn't... Read More
No matter what business you plan to start in your... Read More
Cassy was an employee of a nonprofit who had been... Read More
Does your overall business strategy include the recruitment of college... Read More
In 1989, Sony founded its Institute of Wisdom at the... Read More
Storytelling and writing a business plan actually go hand in... Read More
There is so much small business information available today that... Read More
Strategic planning is vital while starting a new business or... Read More
If you own a pressure washing business one of the... Read More
In this small article we'll concentrate on farmers associations and... Read More
We have been spending many hours surveying the market for... Read More
Writing a business plan is an essential part of the... Read More
You might be thinking to yourself, "Why should I waste... Read More
Many business start-up kits or consultants will tell you one... Read More
If you are in the parking business and own or... Read More
How you finance the expansion of your business is important.... Read More
( * - the word 'product' can be substituted to... Read More
If you own a mobile franchise business and wish to... Read More
People often ask "What makes a good business plan? Or,... Read More
Making money doesn't make your reputation... your reputation makes you... Read More
Succession planning, like any business acumen, is both an art... Read More
How often does your company make a quantum leap forward?... Read More
Want to become more strategic? Add these traits to your... Read More
Let us look at a few of the big distribution... Read More
Dowagiac cheap limo service ..What gets measured gets done.How do you keep your business... Read More
GETTING STARTED WITH SUCCESSION PLANNING: PART IA survey of 4,300... Read More
The first task before hiring a contractor for home remodeling... Read More
Ask a small business owner about their strategic plan and... Read More
This week I coached a wonderfully lovely woman I'll call... Read More
Storytelling and writing a business plan actually go hand in... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
ACTION PLANNING: Action Planning is a process to develop strategies... Read More
When looking at Akron carefully one cannot help but notice... Read More
If you are a manufacturer wanting to use your business... Read More
With a heightened awareness of opportunity, ideas can often be... Read More
Remember reading "Alice in Wonderland?"She asks the Cheshire Cat, "which... Read More
Microsoft Business Solutions Great Plains serves mid-size and large clients... Read More
We all agree Strategic Planning is a critical part of... Read More
I recently took an organizational behavior class where my professor... Read More
The Accountability/Alignment Process: Three Steps to an Accountable Organization Generating... Read More
Many very successful business owners may never have had a... Read More
Here is an abstract thought on studying nature and the... Read More
It's easy to lose sight of what needs to be... Read More
Business plan financial projections seem daunting because they are so... Read More
Have you ever done a SWOT analysis? No, it's not... Read More
Business seems to drop, slow or even stop during the... Read More
The first step in starting a restaurant is proper planning.... Read More
As a franchisor it is imperative that you seek, find... Read More
How you finance the expansion of your business is important.... Read More
Strategic Planning |