siding calculator hardie board siding siding installation vinyl siding installation lakewood siding replacement .. Chicago Drug testing

Have You Identified the Enemy?

One of the most powerful driving forces in human nature is competition. The desire to overcome something or some company, the need to win, the cause, can in many cases be more important than the day-to-day work of the company.

If your company and your people are to ever reach some level of greatness, you must identify and focus on beating something, on creating and communicating a reason for being.

If your reason for being is that you got fired, so you decided to go into business for yourself, then maybe all you will ever create is a job.

Now, understand that when I say enemy or competition, I'm not necessarily suggesting something negative. While the folks at Apple Computer will tell you that their reason for being is often rooted in beating Microsoft, many organizations also draw motivation from saving things, ridding the world of things, creating peace, making life more enjoyable, teaching, sharing, spreading and a host of other very positive things.

And that's the point. Small business owners often have no readily identifiable group of competitors or Goliath to aim at but they may find motivation in a great cause or reason for being and connecting that that great cause can become the drive to play the game at the highest level.

Your cause can be grand or it can be humble, but find it and you will be much more prepared to market your business, run your business with passion, hire people who support the cause and create a vision for your business. Great causes possess the power of attraction.

Think what you do isn't grand enough to call a cause?

I will rid the world of bad advertising, one ad at a time. We will prove that tax preparation can be fun. We will empower anyone to buy a home. I will make my customers so overwhelmingly thrilled they will refer their friends and neighbors willingly. I will ensure that no one will ever be afraid to go to the dentist again.

Are you starting to see how this kind of thinking and the notion of focusing on competition could help drive your actions?

What if you could actually connect your beliefs and values to your reason for being? Would that provide motivation to do more? Would that start to feel like more than a job?

So, what is your organization's cause for being? Aim high and let your cause guide you, your people and your clients to greatness.

Copyright 2004 John Jantsch

About The Author

John Jantsch is a marketing coach and the creator of Duct Tape Marketing. Find out more and recieve you free small business marketing guide at http://www.DuctTapeMarketing.com.

In The News:

Top Ten Traits of Strategic Thinkers

Want to become more strategic? Add these traits to your... Read More

Art of Succession Planning

Succession planning, like any business acumen, is both an art... Read More

Microsoft Great Plains in Advertising & Publishing ? implementation highlights

Microsoft Great Plains, former Great Plains Dynamics is excellent fit... Read More

Could You Be Setting Your Business Plan Up For Failure?

David E. Gumpert, author of Burn Your Business Plan, often... Read More

Ten Steps To A Great Strategic Plan

Ask a small business owner about their strategic plan and... Read More

Restaurant Startup - Part 1: Market Research ? What are Potential Competitors Doing?

The first step in starting a restaurant is proper planning.... Read More

2 Simple Steps Before Starting Your Business

There is so much small business information available today that... Read More

Mobile Franchise Business Expansion Strategy

If you own a mobile franchise business and wish to... Read More

Scheduling of Additional Auto Detailing or Mobile Car Wash Units

If you own a mobile car wash business or auto... Read More

Secrets Of Effective Brainstorming

Have you been in a "brainstorming" session where each person... Read More

How To Prepare A Business Plan That Guarantees Big Profits

It is always said "If you Fail to Plan, you... Read More

Advice To Manufacturers Creating A Business Plan

If you are a manufacturer wanting to use your business... Read More

The Top Ten Rules of Effective Networking

Many of us are discouraged by the networking events that... Read More

How Good Is a Business Plan To Your Business?

You know you need a business plan. You probably realize... Read More

Planning For The Slow Season Of Your Business To Increase Sales

Every business experiences slower periods. For some, they sell more... Read More

Business Plan: The Simplest Business Plan Ever

If you're a solo professional like I am, you know... Read More

The Tables Have Turned - Its Officially a Sellers Market

Private equity firms have raised so much capital over the... Read More

Regroup - How To Do It And Why It Works

Regroup?is this a new management trend? Not a chance! Regroup... Read More

Sales Planning and Business Plans

Writing a business plan can be tricky when all the... Read More

Are You Ready To Go International?

Although North Americans were the dominant population on the Internet,... Read More

The Six Sigma Method and Design of Experiments

Six Sigma is becoming a proven approach for businesses and... Read More

More Uses for Your Business Plan

You have invested a lot of time and energy on... Read More

How to Snuff Out the Competition Without Leaving a Mark

Does the competition drive you crazy?Are they relentless about taking... Read More

Changing Strategy Without Losing Your Customers - Three Vital Steps to Refining Your Strategy

American Eagle Outfitters and Wet Seal Stores have issued statements... Read More

Microsoft Great Plains in Aerospace & Defense industries ? implementation & customization highlights

Microsoft Great Plains fits horizontal markets clientele and in case... Read More

induction street light manufacturers led flood light fixtures Pete's produce ..
induction street light manufacturers led flood light fixtures Pete's produce ..