backyard room additions keystone remodeling libertyville split level exterior update mcdermott remodeling cary mobile home add on addition .. Chicago Drug testing

Have You Identified the Enemy?

One of the most powerful driving forces in human nature is competition. The desire to overcome something or some company, the need to win, the cause, can in many cases be more important than the day-to-day work of the company.

If your company and your people are to ever reach some level of greatness, you must identify and focus on beating something, on creating and communicating a reason for being.

If your reason for being is that you got fired, so you decided to go into business for yourself, then maybe all you will ever create is a job.

Now, understand that when I say enemy or competition, I'm not necessarily suggesting something negative. While the folks at Apple Computer will tell you that their reason for being is often rooted in beating Microsoft, many organizations also draw motivation from saving things, ridding the world of things, creating peace, making life more enjoyable, teaching, sharing, spreading and a host of other very positive things.

And that's the point. Small business owners often have no readily identifiable group of competitors or Goliath to aim at but they may find motivation in a great cause or reason for being and connecting that that great cause can become the drive to play the game at the highest level.

Your cause can be grand or it can be humble, but find it and you will be much more prepared to market your business, run your business with passion, hire people who support the cause and create a vision for your business. Great causes possess the power of attraction.

Think what you do isn't grand enough to call a cause?

I will rid the world of bad advertising, one ad at a time. We will prove that tax preparation can be fun. We will empower anyone to buy a home. I will make my customers so overwhelmingly thrilled they will refer their friends and neighbors willingly. I will ensure that no one will ever be afraid to go to the dentist again.

Are you starting to see how this kind of thinking and the notion of focusing on competition could help drive your actions?

What if you could actually connect your beliefs and values to your reason for being? Would that provide motivation to do more? Would that start to feel like more than a job?

So, what is your organization's cause for being? Aim high and let your cause guide you, your people and your clients to greatness.

Copyright 2004 John Jantsch

About The Author

John Jantsch is a marketing coach and the creator of Duct Tape Marketing. Find out more and recieve you free small business marketing guide at http://www.DuctTapeMarketing.com.

In The News:

5 Strategies That Will Boost Your Business Productivity Today! - Part 2

Growing your own small business can be one of the... Read More

Could You Be Setting Your Business Plan Up For Failure?

David E. Gumpert, author of Burn Your Business Plan, often... Read More

Attributes of Companies You Dont Want to Buy!

There are no "rules of thumb" in the pursuit of... Read More

Who is Responsible?

While writing an article recently on effective ways to bridge... Read More

Succession Planning: Problems Getting Started

A survey released by the American Institute of Certified Public... Read More

The Magic Of Exponential Business Growth

Is there a 'magical' way to exponentially grow your business?It's... Read More

Menu Driven Business Planning

A menu is the foundation of any restaurant; Guests will... Read More

Microsoft Great Plains in Agriculture ? implementation highlights

In this small article we'll concentrate on farmers associations and... Read More

Business Plan: Planning the Operations

Writing a business plan is no easy task, sure you... Read More

Pave the Way to a Successful Strategic Plan

Many very successful business owners may never have had a... Read More

Legal Strategies in Business Plans

Writing a Business Plan these days is tough, venture capitalists... Read More

19 Questions to Supercharge Your Business Plan

Whether you are seeking capital for your company or are... Read More

SWOT Analysis Is No Magic 8 Ball

Q: A key investor in my business has suggested that... Read More

A Backup To The Internet Is Vital & Now Cost Effective

It doesn't take a Terrorist Act, Tsunami or Earthquake to... Read More

Buying Used Detailing Equipment and Rainy Day Services

Mobile auto detailing equipment becomes very inexpensive around March each... Read More

Six Key Areas For Evaluating A Strategic Alliance

Strategic alliances are increasing at a rapid rate. It is... Read More

Strategic Planning Fundamentals

Strategic planning is vital while starting a new business or... Read More

Insurance Requirements in Franchised Companies

Franchised companies often require what some believe to be excessive... Read More

Call in the SWOT Team: Produce More Opportunities to Expand Your Business

Have you ever done a SWOT analysis? No, it's not... Read More

The Six Sigma Method and Design of Experiments

Six Sigma is becoming a proven approach for businesses and... Read More

Why Create an Annual Plan?

Can you imagine going on a road trip without knowing... Read More

To Go or No Go, That Is The Question

Last week we talked about a few of the ways... Read More

Dayton, OH; Why your Company needs to expand there

In Ohio: besides the 3-Cs you should look at Akron,... Read More

Completing the Annual Planning Process

Imagine an office without a desk, or lights, a computer,... Read More

Secrets Of Effective Brainstorming

Have you been in a "brainstorming" session where each person... Read More

street light photos parking lot lighting fixtures Pete's produce ..
street light photos parking lot lighting fixtures Pete's produce ..