adding a basement to an existing house harvard brick house remodel lakemoor ranch house with dormers vision remodeling crystal lake home building & remodeling .. Chicago Drug testing

GOT MEME? How to Attract Your Clients and Customers Attention

No "meme" isn't a typo and Got Milk, the more commonly know phrase, is actually a marketing meme. If you've opened up a magazine or watched TV in the last ten years you've seen the fun and memorable Got Milk ad campaign using celebrities with a milk mustache. Chances are it got your attention and you remember the phrase, "Got Milk".

A good meme is simple, provocative and infectious. An effective meme rolls off your tongue and sticks in your mind. Others remember it and pass it along to their friends and colleagues. It's the cultural equivalent of a gene. For those of you without a national advertising budget, helping prospects and clients quickly grasp what you do and having them spread the word about your services is a form of zero cost marketing that you can use.

You may already have a tagline, slogan, or catch phrase you use in your marketing, but does it work as well as a meme? Like a gene, memes synthesize complex information, concepts and ideas and pass them along with little effort. They communicate what you do in a few words or in a short sentence. They enable you to get across the benefits of your products and services to prospects in a form they'll remember and repeat to others.

Does your current title, tagline, or catch phrase:

  • Tell people what you do?
  • Create a perception of need?
  • Start conversations?
NOT MARKETING MEMES
  • Labels such as "Trial Lawyer" or "Copy Editor" or "Computer Specialist". The problem with labels is that they don't tell anyone how you can help them, or which problems you solve. In most cases they kill further conversation.
  • Descriptions of work processes and methodologies. These usually start with "I ...". While at some point a prospect may want to know how you work, it is their problems and concerns which interest them the most and are the best place to begin.
  • Offers such as "Buy this and get two free." Your meme isn't meant to convince someone to buy but rather to get his or her interest and start a conversation.
MEMES

Effective marketing memes focus on a specific clientele and a solution, or better yet a common client problem. For example, "I help independent professionals attract more clients", identifies a market and a client problem. It also invites the follow up question "How?" FedEx grew their now billion dollar business with the meme, "When it absolutely, positively, has to be there overnight".

Whether you use a meme in the elevator, on your business card or in your mailings, it should help your prospects know whether you are taking to them and define you as someone who can help them solve a problem, and prompt prospects to ask if your products and services could help them, too.

GET MEME

The "Got Milk" campaign used both words and images to get their message across. If you are only relying on words, you may need more than two, but limit it to less than ten. Use the following steps to write your meme.

  • Identify your target market.
  • Define problems you solve for clients.
  • Clarify the benefits you provide.
  • Determine what you would like people to do after they hear or see your meme. What question do you want them to ask or what action you want them to take?
  • Use this information to write five conversation-starting phrases that summarize who you help and the problems you solve.

Once you have these draft memes, try them out. Some may elicit blank stares; others will prompt people to ask questions or start listing names of people they know who could use your products and services. A good meme can start a chain reaction in people's minds and prompt them to move from prospect to client. When you hear people repeating your meme to others, you'll know you've got one that works.

Coming up with an effective meme isn't easy, but its the lowest cost and most valuable tool in your marketing tool kit. You may be pushing prospects away with your current tagline instead of helping people understand what you do and, more importantly, what you can do for them. So get meme, and get going with your marketing.

2003 ? In Mind Communications, LLC. All rights reserved.

About The Author

The author, Charlie Cook, helps independent professionals and small business owners who are struggling to attract more clients and grow their businesses. To get the free marketing guide, '7 Steps to Get More Clients and Grow Your Business' visit www.charliecook.net or write ccook@charliecook.net

In The News:

The Power of Planning

I am surprised how few sales professionals, independent consultants, and... Read More

Strategic Planning Consulting

Strategic planning and consulting is the strategy roadmap to manage... Read More

Why Create an Annual Plan?

Can you imagine going on a road trip without knowing... Read More

Don?t Allow Yourself to Get Burned

I am not a big fisherman, but I do enjoy... Read More

Are You Aware of Planning in Business?

Human beings are rational agents. Rationality endorses one to take... Read More

Dotcom Business Plans Archive Project

One of the most important initiatives in the domain of... Read More

Titanic Precautions

Many movies have been made about the tragic story of... Read More

10 Ways To Make Your Business Unique

1. Largest Selection -One way that you can make your... Read More

Scheduling of Additional Auto Detailing or Mobile Car Wash Units

If you own a mobile car wash business or auto... Read More

Connecting Your Offline Business to Your Online Business

These may sound like no brainers, but you'd be surprised.... Read More

Pave the Way to a Successful Strategic Plan

Many very successful business owners may never have had a... Read More

Defining Go for It Business Goals

Many business start-up kits or consultants will tell you one... Read More

Expanding your business in a franchise system

If you are a successful franchise of a large franchise... Read More

Business Problem Solving

Is there really anything as a problem? Does chaos or... Read More

Abstract Thought; Business Strategies and Biological Systems

To stop a computer virus you must understand how it... Read More

Building a Better Brick-and-Mortar with the Billion-Dollar Web

More than $117 billion passed hands from Internet shoppers to... Read More

Sony?s PSI Project

In 1989, Sony founded its Institute of Wisdom at the... Read More

College Students and Graduates to Run Company Outlets or Franchises

Does your overall business strategy include the recruitment of college... Read More

Don?t Just Talk About the Weather, Use It to Advantage

A well known, national chain of restaurants discovered that certain... Read More

Financing Business Expansion for Your Small Company

How you finance the expansion of your business is important.... Read More

Documenting the Exit Strategy in Your Business Plan

All investors greatly desire and are motivated by a clear... Read More

Could You Be Setting Your Business Plan Up For Failure?

David E. Gumpert, author of Burn Your Business Plan, often... Read More

2 Simple Steps Before Starting Your Business

There is so much small business information available today that... Read More

Three Steps to Give Your Strategic Plan Traction

We all agree Strategic Planning is a critical part of... Read More

Consolidation in the Software Industry is Hardly New: Obsess About It or Risk Losing it All

Some analysts credit [Larry] Ellison with anticipating the consolidation in... Read More

led street lights retrofit induction street Pete's produce ..
led street lights retrofit induction street Pete's produce ..