joanna gaines bathroom remodels spring grove jrehn remodeling finishing an unfinished basement lake-in-the-hills best kitchen remodels round lake beach bedroom over garage addition .. Chicago Drug testing

Want to Grow Your Business? Make an Irresistible Offer

My clients and many of my readers are small and home-based business owners, and one of the biggest struggles they face is getting new customers.

Getting new customers is costly and requires a repeated effort. Once you have a customer it is easier to retain them as long as they are receiving value and benefit from their relationship with you.

I recall a woman I dealt with years ago while I was serving as an executive member for our police association.

The legal name of the association was changing and we needed new letterhead, business cards, etc.

I knew this woman was trained as a graphic artist and was starting her own business.

Always wanting to support new entrepreneurs, I asked her if she would be interested in preparing several samples of draft letterhead and business cards for our review.

She was excited about the opportunity and informed me she didn't have any set prices, but would create some designs and provide a proposal if we decided to accept her work.

She provided three samples to choose from. The designs she created could be used interchangeably on the letterhead, envelopes and business cards.

Her work was good. Our Executive Team reviewed the samples and selected a favorite.

I contacted the woman several days later and informed her we liked her designs and were interested in purchasing one. I then asked her to submit a written proposal for our consideration.

When I received her faxed quotation I almost fell off my chair. She wanted $750! She provided a breakdown indicating $200/hour for three hours work, and $150 for the design.

When I presented the quotation at the next executive meeting, the team members' jaws dropped and the graphic artist's proposal was unanimously denied.

What was her fatal mistake?

She was building a new business and although she may have had exceptional skills and the potential to become a high earning graphic artist, she didn't understand marketing strategies.

She didn't understand the concept that acquiring the client is crucially important and that once you have a relationship established, it is easier to sell to them again in the future.

It is important to recognize the lifetime value of a client or customer instead of focusing only on a one-shot, money-making deal.

If this woman had provided an irresistible offer, she might have established a relationship with us and could have created the opportunity to sell again and again as we required brochures, posters, etc. for ongoing events.

In the end, she invested three hours work and walked away with no client and no money.

What is the lesson here?

You have a huge responsibility to do whatever it takes to make it easy and irresistible for a potential client to enter into a relationship with you.

You don't want to make it difficult or impossible.

Everything you do to secure a client should revolve around making is easier and more appealing to do business with you.

You want to make it easy for a prospect to say yes to enter into a relationship with you because once you have established that relationship, you may keep that client for many years during which you may benefit from referrals, ongoing purchases and higher level purchases.

Think about what you're doing now to attract new clients and what can you do differently to create an irresistible offer for them - something they just can't say no to.

This week, try something new. When you communicate with your next prospect, make an irresistible offer and see what happens.

Laurie Hayes, a Life Strategy/Small Business Coach, works with small and home-based business owners who are overwhelmed by wearing too many hats. To subscribe to her free newsletter visit http://www.wheretheheartis-lifecoaching.com

In The News:

Business Scents - Do They Work?

You see it often in large shopping complexes. Customers seem... Read More

A Day in the Life of a Self Employed Professional

It's Monday morning and Connie the Consultant sits in her... Read More

Small Business Failure? Nuts!

Pardon my enthusiasm, but a large part of your small... Read More

Small Business Pricing Strategies

TACTIC #1 -- Never simply slash your prices, unless you're... Read More

Packing Material Thats Cheap!

Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More

11 Things Small Business Owners Can Learn From Rudolph The Red-Nosed Reindeer

1. Everyone Makes A Difference ? Despite not letting him... Read More

How To Create A Business Note That Is More Attractive To A Note Investor

You are selling your small business (business value under $1... Read More

3 Ways To Make Certain Your Business Fails

Most small businesses incorporated in 2005 will fail by the... Read More

Small Business Vendors; Getting the Best Service

If you are a small business you know that you... Read More

Pressure Washing Companies; Pricing Dock and Deck Cleaning

If you own a Pressure Washing Company and wish to... Read More

Postcard Marketing ? Low Cost Visibility

You need to be visible to attract customers, right? But... Read More

Small Business Operators - 7 Reasons You Should Change Your Accountant

A recent survey showed that only 28.7% of small business... Read More

Accepting Checks in Your Business Virtually Risk Free

Most businesses accept checks as form of payment for goods... Read More

Marketing Your Small Business with Success Stories

-- The One Pager Shortcut Series --An effective and compelling... Read More

Technology Community Helps SMBs Focus on Their Core Business

If you're starting your own business or currently work for... Read More

Reaping the Rewards of Cost Cutting

In these days of insecurity and uncertain futures, the tendency... Read More

Outsourcing and Virtual Assistants: Small Business Saviors

Work smarter, not harderWhat is one of the best ways... Read More

Why Small Business Must Turn to PR

If small business had no important outside audiences, it wouldn't... Read More

Where Can People Find Information About Starting A Business?

Approximately 200,000 new businesses are started each year. More people... Read More

Firing Underperforming Employees in Your Small Business

Here are a few tips on how to hand out... Read More

S Corporation ? What Is It?

For many small businesses, the "S" corporation is the business... Read More

Small Business Marketing - How Important Are Your First Words?

"What do you do?" It just might be one of... Read More

Franchises Must Meet Legal Definition to be an Actual Franchise

All franchises must meet the legal definition of a franchise... Read More

Mobile Detailing VS Fixed Site Detailers

Mobile detailers will find themselves with lots of competition even... Read More

Small Business No How - Dont Give Away the Farm

You're pretty proud of yourself! After all, only four months... Read More

high efficiency lighting fixtures energy saving street lighting Pete's produce ..
high efficiency lighting fixtures energy saving street lighting Pete's produce ..