james hardie siding palatine cement board siding soffit installation soffit installation james hardie siding hawthorne woods .. Chicago Drug testing

Three Big Barriers To Small Business Marketing Success

When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.

Here are three big barriers I regularly come across with business owners and how you can avoid them.

1. No Clear Definition Of Success
For some, the word Success brings thoughts of fame and fortune to mind. But for small businesses, I'd caution against this definition being your guiding light. When clarifying your own definition of success, I suggest starting with success from your client's point of view.

What is it that you are trying to do for your clients? What is it that they'll have or be able to do as a result of buying your service from you? Match this up with what you are passionate about. What is it that you love doing for your clients? I'll know I'm successful when my clients no longer have to struggle with how to consistently attract more business.

2. Not Clarifying Who Your Ideal Clients Are
When you can clarify who your ideal clients are, you are better prepared to know where to find them and how to market to them. You can develop messages that will appeal directly to them.

What do you know about your best clients? Spend some time to put together as complete of a profile as you can on the clients you enjoy working with the most. What are the demographics and characteristics? How would you describe them to someone who has never met them?

Without clarity of your ideal clients, you're likely to waste time, effort, and money marketing to the wrong crowd(s) and/or not getting your message across.

3. Not Spelling Out Your Unique Value
You must be able to clearly define what differentiates you from your competitors. If your prospects can't differentiate you from all the competitive alternatives in the marketplace, then why would they come to buy from you?

Often for small businesses it's not that they're not unique, it's just that they haven't spent the time to evaluate and clearly describe how and why. What is it that you do better, faster, cheaper, or more effectively ? whatever? Maybe it's a unique model you've developed or the unique niche of clients you serve. Maybe it's your satisfaction guarantee offered to clients.

Most important here is to spell out why your uniqueness is so important to your clients and prospects. Why should they care? What is it that they'll get by coming to you for services?

Spend some time critically looking at these items for your business. It will be time very well spent. If you find you can't see the forest for the trees, don't hesitate to get some outside help.

(c) 2004 - Kevin Dervin, KPD Marketing

About the Author:

Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-mar keting-solutions.com for more great marketing information you can put to use in growing your business today.

Find Kevin's Kansas City based KPD Marketing practice at http://www.ABCDgrowth.com and subscribe to his free ezine called ABCD Grow.

In The News:

How to Compete with the Big Guns?!

Many small business startups fail within the first 2 years... Read More

Mobile Pressure Washing and City Contracts

Many mobile pressure-washing companies turn to government contacts to make... Read More

Shortcuts Will Kill Your Business

Think of your business as a living, breathing, organism. It... Read More

Mobile Car and Truck Washing Vehicle Placement

To maximum potential profits and dollars in a mobile washing... Read More

The PR Commitment to Small Business

We're birds of a feather, public relations and small business.... Read More

Take a Break - Have a Pity Party

Pity parties are nothing new. In fact, we do it... Read More

Consistency Builds Trust

You know your prospects need what you sell. You know... Read More

Small Business Strategies - Four Critical Success Factors

Scenario OneDuring a recent presentation, a business owner was given... Read More

Do I Have to Do EVERYTHING Myself?!

The air in my client's office nearly crackled with her... Read More

Private Investigator Tactics

A Private Investigator is a professional trained in the art... Read More

How to Manage Your Pipeline

How is your pipeline structured?I assume most of you have... Read More

Have You Thanked Your Competitors Today?

Competition in the business world is often viewed as a... Read More

Top 10 Lessons for Small Business Success - As learned From My Twin 3 Year Olds

Small business success is very similar to learning to walk,... Read More

Tell Me a Story: A Simple But Powerful Tool to Build Your Business

Everyone loves a good story. Whether it's the story of... Read More

But Weve Always Done It This Way

Sacred cows take a long time to die. We get... Read More

Why Small Business Must Turn to PR

If small business had no important outside audiences, it wouldn't... Read More

Bringing Home the Bacon

In general, all of us know how to accomplish the... Read More

Small Business Secrets: Self-Confidence Can Be Arranged

At first blush this idea might be difficult to wrap... Read More

Small Business - Would You Still Need An Accountant If You Didnt Need A Tax Return?

After over thirty years advising small business it still comes... Read More

The 5 Habits of Highly Successful Small-Business Owners

Have you ever wondered what the difference is between a... Read More

You Dont Yet Know What You Dont Know

Someone new to business ownership recently told me, "Before I... Read More

Maintaining Your Carpet Extractor in Your Auto Detail Shop

Auto Detailing: Maintaining A Commercial Carpet ExtractorYou should drain your... Read More

The Failures Guide to Small Business Success

How many "get rich schemes" have you joined? Or have... Read More

Small Business Computer Security, the Basics

Anyone in business today realizes both the natural dependency on... Read More

6 of 1, Half Dozen of the Other

Motivational author and speaker Jim Rohn says that for a... Read More

induction lighting retrofit neptun lighting induction Pete's produce ..
induction lighting retrofit neptun lighting induction Pete's produce ..