adding screen porch to ranch house round lake park 2 car garage with master bedroom addition brick house with vinyl siding addition lane homes and remodeling adding a front porch to a bungalow inverness .. Chicago Drug testing

Successfully Adding a Service To Your Business

There will come a time in your business where you feel ready to add another service offering. To make this successful, there are ten tips to consider before moving ahead.

1) Revisit your business plan. If you don't have one, write one for your business as it currently exists (even a one-page, brief summary will work fine). Compare how your business plan will be the same or different with the addition of this new service.

2) Will this new offering build adequately on what you already have in place? This refers not only to your resources, but also to your own skills and those of your staff. Does this new offering extend further what you've already been doing? Or is it a detour into a new area?

3) Is the addition going to be cost effective? For example, if you're building on what you already have in place, you're probably going deeper into your current market rather than trying to start a whole new business from scratch. Generally speaking, it's almost always going to be more cost effective to add a related service line than it is to start a new one.

4) Have your customers asked you about this or expressed a need for something new? If you regularly consult with your customers you will know what they need and want. If they continually ask you whether you provide a particular service, use this information to guide what you next add to your business. Your bottom line will thank you.

5) If you are a solo professional, how will the new service improve what you're doing now? Will it provide you additional income or additional freedom? Is it an area that is more interesting to you? Just be sure that adding the service is likely to provide you with definable personal benefits otherwise, you might stretch yourself too thin.

6) How will your customers benefit from this new service? If you don't have a built in market for what you're offering be sure to think about what this new service will do for your existing customers. Will it allow you to serve more people? Fewer people? Will it cost less? Are the results going to be better?

7) Ask yourself: Why this and why now? What is driving your decision? Is this the right time to implement this new plan? Timing, sometimes, is the main difference between success and failure.

8) Give adequate notice. Be sure to give your customers adequate notice of these changes if this addition is going to impact your existing customers (as in you might be less available for a while or your prices might increase). Customers are very resilient when they know what's going on and why.

9) Communicate your enthusiasm. If you are excited about a new offering be sure to share this with everyone you know. Once you've decided to go ahead get as much help and support as you can. As the business owner, you have a lot of influence on your customer's view and response to this change.

10) Set some goals and revenue projections for the new offering. Create a marketing plan and decide how you will reach your targets. Measure your results. This will assist you in gauging if you're on the right track.

Most of all, have fun with this process. One of the best parts of owning your own business is that you can make adjustments which make your business better for your customers and yourself.

(c) 2004, Dr. Rachna D. Jain. All rights in all media reserved.

About The Author

Dr. Rachna D. Jain is a sales and marketing consultant to small business owners/solo entrepreneurs who want to make more money and have more fun in their businesses. Check out her daily insights at http://www.salesandmarketingcoach.com/blog

coach@salesandmarketingcoach.com

In The News:

Carwash Manual Sample Outline

Car wash businesses are unique to other businesses. In fact... Read More

Personal Success - Take a Break from Business

Have Some Time to Yourself One of the most important... Read More

Why Small Businesses Need Both A Logo And An Identity System

Experts urge small business owners to "brand" their business ?... Read More

Alliances: What works, what does not

Why Alliances FailWhen do you know an alliance is falling... Read More

You Are Invited

Business card size works well for invitations to special events.What... Read More

Truck Wash Business Case Study

Often smart entrepreneurs look for out of the way businesses,... Read More

Small Business - A Thing Worth Doing Is Worth Doing Badly

A thing worth doing is worth doing badly. Yes I... Read More

Will Adding a Car Wash to Your Fast Lube Add Additional Crime to Your Facilities?

Car Wash Crime in the Hood. Apparently not everyone is... Read More

The Responsibility Conundrum - Where art Thou?

Mr/Ms, 'not me' is often on holidays in your business.... Read More

So What? How to Elicit Benefits from Features

"So what?" is a lovely question.It can lead to a... Read More

Canon City, Colorado - Good for Small Business

Canon City, Colorado is known for it's 6 Prisons; State... Read More

Small Business Server Business Tips

Top 3 Ways to Maximize Your Small Business Server Consulting... Read More

Justice In Action

During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More

Street Wars Between Mobile Car Washers and Mobile Auto Detailers

There is much competition in the mobile auto detailing business.... Read More

Discover How You Can Start Making Your Small Business Dream Come True

As a teenager I worked for my father's small business.... Read More

How Is the LEGAL SYSTEM Dishing Out JUSTICE in Your Town?

Thankfully, most of us will never find out. That is... Read More

How To Choose A Franchise

You'd like to go into business for yourself, and believe... Read More

Do You Really Need a Toll-Free Number for Your Business?

Do You Really Need a Toll-Free Number for Your Business?... Read More

Tips and Tricks for Legal Debt Collections

If a customer owes your local business money, it's hard... Read More

Internships: Good for Everyone

Many job applicants want a job but often do not... Read More

Cost Effective Franchise Regulations, Come again

The Franchise Group at the Federal Trade Commission in all... Read More

Starting a Small Business? ?Tips from a Veteran

Congratulations, you are starting a small business! You are taking... Read More

Where To Get Money For a Franchise Idea

How often have you thumbed through a business opportunity magazine,... Read More

The Truth About Government Grants for Your Business

Free money! Receive up to $25,000 that never has to... Read More

A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business Owners?

And is having a logo really that important?My answer to... Read More

industrial led light commercial led lighting fixtures Pete's produce ..
industrial led light commercial led lighting fixtures Pete's produce ..