You bet it's worth it. Publicity via news releases, along with building relationships with reporters and editors is really good for your small business.
As one who is adamant about "it's not who you know, it's who knows you," news releases play a big part in that awareness. Plus getting publicity helps establish you as an expert in your specialty. Amazingly, much of the news we read in the newspaper on a daily basis started with a news release.
That news could be about you. It's critical you have publicity activities and news releases as a part of the marketing plan for your small business.
So where do you start? If you've never written a news release before, it can appear to be a daunting task. Relax and take a deep breath. All the information you need is at your fingertips. Just search for "write a press release" in any search engine and you'll get plenty of great resources to help you on your way.
The bottom line is it can be done. But it takes consistent effort and action just like everything else that will make you successful in your business. Make sure you add public relations activities to your marketing plan as at least monthly tasks. And don't forget to sieze opportunities as they come up in your day-to-day business.
Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com
Mercedes Benz s500 rentals Salem ..Everyday more web based companies enter the business scene. The... Read More
If you discovered the bottom line in your business depended... Read More
Get maximum results with minimum effort. Sounds great doesn't it?... Read More
The employer / employee relations environment has been constantly evolving... Read More
Perhaps you are building a new home office or you... Read More
What would happen if you decided to take an extended... Read More
Every business plan book tells you how the Executive Summary... Read More
Are you -- like 70 percent of small business owners... Read More
How many "get rich schemes" have you joined? Or have... Read More
Early in my career, I wrote an article for a... Read More
Washing manufactured homes, mobile homes, can be a lucrative and... Read More
Great question!Freeing your time is an indisputably key element in... Read More
Shopping for a franchise is easy if you know what... Read More
In today's marketplace the words 'job security' have become an... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
Your product is dying. With the same inevitability that we... Read More
No, I'm not talking about gambling or dairy cows ?... Read More
During the California Recall Election, I was very interested. Without... Read More
The success of your business is critically dependent on how... Read More
The Service-Disabled Veteran-Owned Small Businesses (SDVOSB) is a program that... Read More
Opportunities for home show businesses have never been more abundant.... Read More
There are many choices when thinking about a small business... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
If you run a pressure washing company in a rural... Read More
1. Resolve to build a consistent network system.Since referrals are... Read More
Dowagiac cheap limo service ..You know what makes me really happy? Drinking a Starbucks... Read More
Having a successful business means also having a good working... Read More
Franchising companies often use Business Broker to help attain sales... Read More
Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More
In the heavy equipment cleaning business you can make good... Read More
In the first part of this article I put forward... Read More
American small business is again in transition. Many employees, now... Read More
If you really want to earn more money with your... Read More
We all know that competition is an ugly word but... Read More
Do you like animals? Would you like to work for... Read More
How do we keep track of our business deals?If you... Read More
Multimedia is everywhere on the Internet, whether in the form... Read More
If you are in the professional car care business you... Read More
Everyday more web based companies enter the business scene. The... Read More
Grow your Professional Organizer business by branching out into related... Read More
Do you operate your business as a series of projects,... Read More
BioTechs even with the latest news had shed over 1000... Read More
Buyers want both online and local information about where to... Read More
If you have ever had your antique shop or mall... Read More
In many industries, image is one of the last things... Read More
Here are just a few ways to increase and diversify... Read More
Don't you find that there are so many decisions you... Read More
Providing high quality customer service is a must for any... Read More
Many new ventures are preoccupied with all the money they... Read More
You only have so much time in a day right?So... Read More
Small Business |