There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.
The Internet has changed the way people look for services (personal and professional). For example:
? If you do a search in Yahoo for a Personal Coach you will get 1.4 million matches.
? If you refine your search to Personal Life Coach you will get 760,000 matches.
? If you refine your search to Personal Career Coach you will get below matches.
? If you refine your search to Weight Loss Coach you will get 80,000 matches.
(search result numbers are subject to change)
Once you have selected the area of specialization you are interested in, you can then drill down into the results by location or other qualifying factors. As we are spending more and more time online, our patterns are shifting and adapting to more effectively navigate the over-abundance of information available. Web users know that in order to avoid a list of millions of possible matches, they must be more specific in their requests.
Generalizing - The Benefits:
As a generalist you aren't limited in the type of clients that you can work with. Everyone is pressed for time; having one coach who can handle all aspects of your goals (personally and professionally) as opposed to multiple resources each with a unique area of focus would be of certain benefit.
Generalizing - The Challenge:
The trade off is assumed to be that if you are a generalist in all things you are not an expert in any of them or at least in most of them. To state that one individual can work on any aspect of any business and/or in any area of a person's life and still achieve success is unlikely and may be interpreted as unrealistic or exaggerated on the part of your potential clients.
Specializing - The Benefits:
As a specialist you can attract a client based on his unique needs then share the wide range of additional areas you can bring benefit too. Each person wants the best for themselves and they perceive their situation to be completely unique. Specializing places you in front of the right client at the right time.
Specializing - The Challenge:
Initial pool from which you can draw clients is potentially smaller (but more refined), your copy must be more targeted, and you may be vulnerable to economic swings in specific market segments.
The concept of moving towards a more specific or niche approach to positioning and promoting your practice is becoming the standard in business. Building an environment that allows you receive the benefits of being positioned under Specialist and Generalist is one of the foundations of www.ldurandconsulting.com
Have a successful day! Leslie Durand, Marketing Coach and Emarketing Specialist
Leslie brings over 10 years experience in new media marketing to every project and a unique coaching approach to every client relationship. www.ldurandconsulting.com
ohare limo service Grand Rapids ..A Small Business Opportunities Magazine is one of the new... Read More
A top executive called up me late in the night.... Read More
Every employee would like to earn as high a salary... Read More
Traditional advertising methods are still being used for almost 90%... Read More
Yes, that IS security when nobody can downsize you because... Read More
The resume writing service serves an important role in the... Read More
One way to determine your companies mission statement is based... Read More
Many pressure washing companies will be glad to take on... Read More
Q: I have outgrown my home office and need to... Read More
Are you a motivational speaker who consistently gets rave reviews... Read More
At first blush this idea might be difficult to wrap... Read More
Seventy percent of US households use the web when shopping... Read More
We're birds of a feather, public relations and small business.... Read More
Last week we discussed the importance of performing an autopsy... Read More
The start of a new year is a time for... Read More
If you are worried about how many different business cards... Read More
If you intend to franchise your company you will need... Read More
There is significant competition in auto detailing and car washing.... Read More
Treat your business as a serious, full-time business and be... Read More
Service Cleaning Businesses must maintain their equipment in order to... Read More
Running a business, whether large, small or in your home,... Read More
There is a great deal of abuse going on in... Read More
Writing a business plan for your Solo Entrepreneur business doesn't... Read More
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently... Read More
First, we need to define the different kinds of skip... Read More
executive chauffeured services Barrington Hills ..When starting a business, you have to determine the method... Read More
A recent survey indicated that clean Taxi Cabs Fleets have... Read More
Due to the over regulation in the Franchising Industry and... Read More
Starting your own e-commerce business can be quite the adventure.... Read More
Company mottos can easily be printed on a business card.Sometimes... Read More
After over thirty years advising small business it still comes... Read More
One way to determine your companies mission statement is based... Read More
I was floored! I couldn't believe what they were saying!... Read More
In the first article we mentioned the main characteristics that... Read More
That sizzling sound you're hearing may be a symptom of... Read More
Ok, so next to the taxman, your company payroll department... Read More
While I was hard at work last week, an everyday... Read More
Small businesses need Public Relations, possibly more than large corporations,... Read More
If you are looking for a way to own your... Read More
Often smart entrepreneurs look for out of the way businesses,... Read More
Here are some useful tips on what to consider before... Read More
The employer / employee relations environment has been constantly evolving... Read More
Disclosure laws in franchising are suppose to help the consumer.... Read More
Your business is making profits, but where is the cash?... Read More
If your home business is not performing the way you... Read More
Take advantage of world politics today and start your own... Read More
Every company has business pain, but the pain does not... Read More
Being a small or home-based business owner can be loads... Read More
Let me get right to the point. The single most... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
Small Business |