ikea bathroom remodel lakewood log cabin sunroom additions amazing home additions niles addition before and after northfield split level addition before and after .. Chicago Drug testing

Promote Yourself More Successfully

One of the great challenges for independent professionals and small businesses, especially when starting out, is generating visibility to ultimately lead to generating sales.

One of the specific challenges, I have found, is knowing what to say about yourself and your operations and services when asked "so what do you do?"

? Have you ever stumbled over your words when asked what you do?

? Have you ever received the response, "Oh, I see", followed by silence?

? Do you ever feel as though you do not know what to say about yourself?

I am reminded of the 'elevator speech theory' (I do not know to whom to attribute its invention), which simply poses "if you were in a lift that opens on the tenth floor and in walks Bill Gates who asks what you do ? what would you say, and you have only until the elevator gets to the bottom?"

I have personally struggled with this at times, and equally have found that when I get it right, results flow ? which initially could be as simple yet important of getting more time to converse with the person asking the question of you.

A great resource I have used to achieve greater results, is the Marketing Plan Workbook from Action Plan Marketing, authored by Robert Middleton.

This FREE workbook, which can be accessed through globizdev.com details a range of excellent strategies to market yourself, including how to deal with the elevator speech concept.

By using the techniques within this FREE publication I have been able to clearly articulate what I do; present an 'elevator speech' concisely and in the language that opens up further conversation; increased by success at gaining appointments with key decision makers ? all of which has led to an increase in revenue.

The Marketing Plan Workbook takes you through a range of exercises to assist you attract, and keep, new clients. By working through this 24-page workbook, you will:

1. Develop a core marketing message

2. Learn to 'say' your core marketing message

3. Develop an executive summary for your business

4. Develop a set of marketing options ? web, print, speaking, writing

5. Refine a range of sales techniques for your business

Will the Marketing Plan Workbook guarantee your success? Of course not ? your success is up to you.

From my personal experience in using this workbook, and by further investing in other Action Plan Marketing products, I have certainly seen a growth in my success. It was up to me, but why do it alone, when such excellent tools exist.

Get your FREE Marketing Plan Workbook at globizdev.com under Additional Resources For You.

Promote yourself more successfully meldunn.com.au

Mel Dunn is Managing Director of Global Business and Development Solutions, which works with individuals and organisations that are committed to business success and the success of others. We work globally and locally and focus on providing sustainable solutions for our clients.

We offer a range of services including:

? Proposal and tender development

? Technical assistance

? Research and strategy development

? Quality review of submissions

? Market entry support

? Partner identification

? On-ground representation

Global Business and Development Solutions Home

In The News:

Creating a Power Plan

Part of the power plan is making sure you have... Read More

How to Bond a Business Relationship

When should you create a foundation in order to solidify... Read More

Setting Up as an Electronic Repair Authorized Service Center

If you plan to upgrade your workshop into an Authorized... Read More

Pressure Washing at Golf Courses

There are many potential niches for pressure washing companies that... Read More

Selling Your Business, Entrepreneurs Role

$elling $elling $ellingWhat makes a great sales person? Well, the... Read More

Equipment Maintenance Manual for Mobile Cleaning Business Outline

Service Cleaning Businesses must maintain their equipment in order to... Read More

Small Business Savvy: Reaching Key Big Business Decision Makers

As a solo entrepreneur or small business owner, one of... Read More

More Business Card Marketing

If you are worried about how many different business cards... Read More

4 Areas Where Your Business is Losing Money

In my 18 years of consulting I have heard it... Read More

Keep TRACK of your Business Relationships and Gain Profits

How do you know when an alliance needs to be... Read More

Electronic Franchise Disclosure and E-Signature Future for Investors

It has been discussed allowing Franchising companies to electronically disclose... Read More

How to Profit Handsomely From a Secret Business Model Virtually No Small Business is Using!

Have you been searching for the perfect home-based business? I... Read More

Creative Business Card Marketing

Announcements can be handed out as a business cardAnnouncements can... Read More

Starting a Tractor Washing Business

In the heavy equipment cleaning business you can make good... Read More

Small Business Owners - Form a Relationship with Your Bank Manager

It's just like a marriageTo expect a bank manager or... Read More

Slip And Fall Professionals; Service Businesses

Since you own a business you probably have liability insurance... Read More

Small Business Checks ? Money Saving Options

When you go into business for yourself, there are many... Read More

Solving the Late Paying Customer Blues

Nothing can drive a business down faster than customers who... Read More

Pressure Washing Companies; Pricing Dock and Deck Cleaning

If you own a Pressure Washing Company and wish to... Read More

What To Consider Before Buying A Franchise

Here are some useful tips on what to consider before... Read More

Top Ten Resolves for Building Your Business in 2005

1. Resolve to build a consistent network system.Since referrals are... Read More

The Triple A Way to Spark Your Companys Profits

Winning small and home based businesses today must continually shake... Read More

Speed Kills on the Web!

I only have to point to the 555 plus failed... Read More

Virtual Assistant ? Questions Answered

What is a Virtual Assistant?A Virtual Assistant is a person... Read More

Mobile Detailing Expansion Considerations

Expanding your business requires you to take a good hard... Read More

led street lighting fixtures flood lighting fixtures Pete's produce ..
led street lighting fixtures flood lighting fixtures Pete's produce ..