prefabricated additions for houses lincolnshire sunroom home additions split level addition before and after mobile home basement addition stephens roofing & remodeling green oaks .. Chicago Drug testing

Postcard Marketing ? Low Cost Visibility

You need to be visible to attract customers, right? But how do you get that visibility when you're short on cash? Here's an idea that's worked for many businesses. It's postcard marketing, and it's very affordable.

You can design your own postcards or hire a designer. Print the cards on 67# card stock to meet USPS requirements. Two or four cards will fit on an 8 ?" x 11" sheet so you'll have to use a paper cutter. Postage is just $.23 a card.

Here are some ways to use postcards:

  • REFERRALS - Send postcards regularly to your best contacts asking for referrals.

  • ANNOUNCE EVENTS ? Send postcards to let folks know about events like classes, seminars, sales, open houses, etc.

  • PROSPECTING ? Send a series of postcard mailings to identified prospects to "soften them up" before you phone them.

  • BUILD WEBSITE TRAFFIC ? Use postcard mailings to tell people your site is there and when you make significant additions.

  • GROW YOUR NEWSLETTER SUBSCRIBER LIST ? Postcard mailings can publicize your newsletter to new audiences.

  • MAKE AN OFFER - Do you have a booklet to give away? Are you offering a special discount? Postcard mailings can get out the word.

  • SAY THANKS ? Use postcards to say thank you for business, referrals, or information.

    Of course, for best results you need a good list. Make sure your mailings are going to the right people. Also, you'll get a better response if you offer something of value.

    Finally, repeat, repeat, repeat! As with any marketing, repetition is critical. A single mailing may get a disappointing result. Don't be surprised or discouraged. Keep at it with a consistent look, message and audience, and over time your message will sink in.

    A response rate of 1-3% is the average, but you may be able to generate significant sales from those responses. Referral mailings can yield business that's three or more times the cost of the mailing.

    Copyright 2004 Clairvoyant Communications, Inc.

    About The Author

    Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years' experience developing and implementing successful marketing and communications programs. Sign up for Claire's monthly newsletter, Communiqu?, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com)

    In The News:

  • Why are Reverse Mergers Often the Victims of Short Sellers?

    There is a great deal of abuse going on in... Read More

    11 Things Small Business Owners Can Learn From The Supreme Court

    1. Have A Strong Constitution ? Justices deliver decisions by... Read More

    Over Disclosure Hurts Businesses

    Many investors and business ethics professionals are calling for more... Read More

    Build Your Small Business by Building Relationships

    -- The One Pager Shortcut Series --People do business with... Read More

    Business Checks are an Added Cost to Your Small Business - Try Making Them Yourself!

    Starting and managing a small business is no fun chore,... Read More

    What is your Motto?

    Company mottos can easily be printed on a business card.Sometimes... Read More

    Self-Employment: Managing Your Money: Tips for Living with a Fluctuating Cash Flow (Part One)

    The way you manage your money is one of the... Read More

    Franchising Pros and Cons

    Last week's question from Anthony R. on how to choose... Read More

    Aircraft Washing Service Operations Manual

    Anyone who is serious about washing aircraft as a full... Read More

    5 Good Reasons a Self-Employed Professional Should Take Vacation

    So you think you're not justified in taking time away... Read More

    Is It Recess Yet?! Confessions of a Self Employed Workaholic

    I have a confession to make. My name is Caroline... Read More

    Old Data in Database Marketing Software

    Database Problems in MarketingI have been working on a direct... Read More

    Are You Ready to Own and Operate a Business?

    How often has someone thought of starting a business based... Read More

    Cost Effective Franchise Regulations, Come again

    The Franchise Group at the Federal Trade Commission in all... Read More

    Competition Relations in Auto Detailing

    There is significant competition in auto detailing and car washing.... Read More

    Reaping the Rewards of Cost Cutting

    In these days of insecurity and uncertain futures, the tendency... Read More

    Marketing - The Way To Make What Youre Really Worth

    You only have so much time in a day right?So... Read More

    Start a Resume Writing Service for Profit

    The resume writing service serves an important role in the... Read More

    Selling Your Business, Entrepreneurs Role

    $elling $elling $ellingWhat makes a great sales person? Well, the... Read More

    Window Cleaning Business Case Study

    How do window cleaning franchise businesses start? It is a... Read More

    Do You Need the Help of a Virtual Assistant?

    Running a business, whether large, small or in your home,... Read More

    3.5 Million People And A Possible UK Home Business Opportunity

    Has this ever happened to you... 'John, you have a... Read More

    How to be Annoyed and Make Money

    When do annoyances in a relationship become too much to... Read More

    Naming Your Business: 3 Tips To Ensure Success

    If you are just starting your business, or if you... Read More

    The End -- Fireworks or Fizzle?

    Seems as though there are a lot of business closings... Read More

    hps street lights led parking lot light Pete's produce ..
    hps street lights led parking lot light Pete's produce ..