1950 ranch remodel exterior additions on raised ranch homes griffey remodeling bathroom bump out log home additions .. Chicago Drug testing

Postcard Marketing ? Low Cost Visibility

You need to be visible to attract customers, right? But how do you get that visibility when you're short on cash? Here's an idea that's worked for many businesses. It's postcard marketing, and it's very affordable.

You can design your own postcards or hire a designer. Print the cards on 67# card stock to meet USPS requirements. Two or four cards will fit on an 8 ?" x 11" sheet so you'll have to use a paper cutter. Postage is just $.23 a card.

Here are some ways to use postcards:

  • REFERRALS - Send postcards regularly to your best contacts asking for referrals.

  • ANNOUNCE EVENTS ? Send postcards to let folks know about events like classes, seminars, sales, open houses, etc.

  • PROSPECTING ? Send a series of postcard mailings to identified prospects to "soften them up" before you phone them.

  • BUILD WEBSITE TRAFFIC ? Use postcard mailings to tell people your site is there and when you make significant additions.

  • GROW YOUR NEWSLETTER SUBSCRIBER LIST ? Postcard mailings can publicize your newsletter to new audiences.

  • MAKE AN OFFER - Do you have a booklet to give away? Are you offering a special discount? Postcard mailings can get out the word.

  • SAY THANKS ? Use postcards to say thank you for business, referrals, or information.

    Of course, for best results you need a good list. Make sure your mailings are going to the right people. Also, you'll get a better response if you offer something of value.

    Finally, repeat, repeat, repeat! As with any marketing, repetition is critical. A single mailing may get a disappointing result. Don't be surprised or discouraged. Keep at it with a consistent look, message and audience, and over time your message will sink in.

    A response rate of 1-3% is the average, but you may be able to generate significant sales from those responses. Referral mailings can yield business that's three or more times the cost of the mailing.

    Copyright 2004 Clairvoyant Communications, Inc.

    About The Author

    Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years' experience developing and implementing successful marketing and communications programs. Sign up for Claire's monthly newsletter, Communiqu?, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com)

    In The News:

  • Are You Using a Chess or Checkers Small Business Marketing Strategy?

    Until the day I learned to play chess I loved... Read More

    Routine Maintenance of High Pressure Hot Water Motors

    If you run a pressure washer business you need complete... Read More

    What is your Motto?

    Company mottos can easily be printed on a business card.Sometimes... Read More

    Outsourcing and Virtual Assistants: Small Business Saviors

    Work smarter, not harderWhat is one of the best ways... Read More

    The Misconceptions of the Value Of Disclosures in Franchising

    Disclosure laws in franchising are suppose to help the consumer.... Read More

    Successfully Adding a Service To Your Business

    There will come a time in your business where you... Read More

    Hone Your Edge, Stay Focused

    A common hazard faced by new entrepreneurs is a lack... Read More

    An Example of Business Automation - eCards with pizazz

    The last time I spoke and went into a bit... Read More

    When and Why YOU Are the Best Writer for Your Business Plan

    WHEN you are operating or planning a small business that... Read More

    Expand Your Professional Organizer Business

    Grow your Professional Organizer business by branching out into related... Read More

    Chamber Membership will BOOST your Business

    When is the Chamber ideal for your business?Joining a Chamber... Read More

    Finding the Right People for your Business

    Where do you find the right people for a business... Read More

    7 Reasons To Take Control Of Your Small Business? Checking Needs

    Business checks are available in many styles and varieties. They... Read More

    Why Small Business Must Turn to PR

    If small business had no important outside audiences, it wouldn't... Read More

    The Step Zero Effect

    The key to organizational focus and helping those who need... Read More

    Definition of Security: Small Business Owner

    Yes, that IS security when nobody can downsize you because... Read More

    10 Best Practices to Consider as Your SBIR Negotations Approach Contract Signature

    10 Best Practices to consider as your SBIR negotiations approach... Read More

    Is Your Success Predetermined?

    Your on-line success is based on your efforts and yours... Read More

    Questions to Ask as Your Business Grows

    Here are some of the questions that you need to... Read More

    7 Essentinal Resources for Small Business

    So you want to start a business but you don't... Read More

    7 Habits of Highly Successful Small Business Owners

    Do you spend every waking minute in your business? Do... Read More

    Combating Over Regulation of Small Business

    Many small businesses do quite well due to the blood,... Read More

    Advertising - For Small Businesses (Part 1)

    Is it right for you?If you decide to advertise your... Read More

    Are You Running Your Business or Is Your Business Running You?

    Being a small or home-based business owner can be loads... Read More

    Dynamics of Daylight Savings Time on Service Businesses in the United States

    The Dynamics of Daylight Savings Time changes the way we... Read More

    deco lighting induction led outdoor lighting fixtures Pete's produce ..
    deco lighting induction led outdoor lighting fixtures Pete's produce ..