craftsman remodel double wide additions 1940s home remodel ranch style homes with additions woodstock small kitchen remodels on a budget .. Chicago Drug testing

More Business Card Marketing

If you are worried about how many different business cards you should carry, let me speak from experience, you need only ONE!

The best way to confuse a potential customer is to present them with more than one business card. You may be doing a number of things and have cards for each one (even have several businesses where you do work) but you need to focus on what it is that you do best. I remember being at a Chamber Mixer one evening and talking to a man that wanted me to come by his shop to have my logo re-designed. I was handed his business card with a great design and was impressed. I told him that I was currently updating my website and should also have my logo updated. It was at that point that he handed me another card and said he did website design and wrote content. Now I was totally confused! I needed a graphic designer and not someone that did everything for me. I do not believe that a good graphic designer would want to do websites as that skill is more than making pretty pictures. It would require extensive programming knowledge plus database design, security information and server expertise. He then handed me another card with "programmer" on it.

I made my decision to go elsewhere as he had become a chameleon in front of my eyes, just grabbing for any business that would come his way. You need to stick to one business card that represents everything that you do. Your card is what you focus on; anything else can be left to a later discussion if it fits in with your business model. It is not difficult to do if you work for a large organization, but if you work on your own, you need to know what your expertise really is.

Your card should clearly identify you and your business and give people your contact information. You may also want to have a title than encompasses your expertise. Do not overcrowd the card with too many details as it is not likely to get read; keep it clean and simple. At the same time, do not put too little information either. Nothing is worse than seeing a card with a company name that gives you no clue as to what they do, even if it is just consulting. Always put your web address: that is where all the extra information can be garnered.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

In The News:

Never Burn a Bridge

Why should you always maintain a good report with a... Read More

How to Become Successful in the Field of Financial Consultants

Financial Consultants are one of the fastest growing industries today.... Read More

Your Practice is Only as Valuable as Your Referral Base

Many physical therapists in private practice have the appearance of... Read More

Sex Up Your Business Growth

A top executive called up me late in the night.... Read More

Book Yourself Solid Key #5: Go Forward With Gusto & Articulate What You Do

Want your small business to flip instead of flop?! Statistically... Read More

What Your Small Business Can Learn From The Doctor

Most doctors never distinguish the difference between customers and patients.... Read More

S Corporation ? What Is It?

For many small businesses, the "S" corporation is the business... Read More

Frodos Journey: What It Can Teach You About Marketing Your Small Business

Just recently, I took a break and caught "The Return... Read More

Why Small Businesses Fail (or Fail to Thrive)

Tammy, a skilled and gifted horticulturist, called me to discuss... Read More

The Perfect Mission Statement

One way to determine your companies mission statement is based... Read More

The Perilous Franchise Agreement: What Did You Sign?

Purchasing a franchise has become one of the most popular... Read More

Making Direct Mail Work for Small Businesses

If you own a small business, then you know the... Read More

Small Business 101: Deadly Ignorance

American small business is again in transition. Many employees, now... Read More

Everything I Need to Know About Business I Learned From My Nametag

So there I was ? sitting in the audience of... Read More

Predicting Business Retirement Satisfaction for Business Owners

Most business owners do not think of selling their companies... Read More

The Power of Why: Your Psychological Ally To Marketing Success!

Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More

Look Out for that Great Accountant

There are many factors to be considered when you are... Read More

Franchise Territories for Mobile Businesses; Why Limitations

In franchising an individual desirous of their own business will... Read More

Do You Want Your Own Fully Programmable ERP? - Part 2

In the first article we mentioned the main characteristics that... Read More

Canon City, Colorado - Good for Small Business

Canon City, Colorado is known for it's 6 Prisons; State... Read More

Profits are within 6 Degrees of Freedom

How far away is the person you need to meet?We... Read More

Technology Community Helps SMBs Focus on Their Core Business

If you're starting your own business or currently work for... Read More

Small Business Newsletter Dilemma: Which Day Do I Send?

If you're just ramping up your small business email newsletter,... Read More

Get Free Payroll Forms Download from the Internet

Having a successful business means also having a good working... Read More

Competition in the Mobile Car Wash Industry

We have all seen the mobile washing units cruising our... Read More

energy star led light bulbs led parking garage fixtures Pete's produce ..
energy star led light bulbs led parking garage fixtures Pete's produce ..