driveway remodel hoffman estates addition to a ranch style house highland park log cabin remodel beach park bungalow front porch addition adding a second level to a ranch home .. Chicago Drug testing

Keep TRACK of your Business Relationships and Gain Profits

How do you know when an alliance needs to be monitored and tracked?

More often than not, an alliance needs to be monitored and tracked. If you ignore your alliance partner at all, you will be losing ground and your business relationship will not be what you expect. If you ignore anyone, they tend to forget about you, or at least they will not take you seriously and will find other people to pass the time with. The same is true for an alliance partnership. You should remember to treat them just like a customer and always keep in touch. Any business relationship depends on how much you keep in touch and how much information you give them to keep the project alive.

This does not mean that you have to commit to a great volume of communications but you do have to commit to a regular communication strategy that is a two-way commitment. You must also know what is happening with the alliance partner and how you can help to increase the amount of business they do on your behalf. The two-way street approach should be part of any alliance or partnership agreement you put in place. If you do not make any communication commitment, then the dialog or information will be sporadic and it will not provide you with a consistent update on the latest and greatest information. It is only with information that you will be able to take full advantage of the alliance.

When you spend time monitoring and tracking an alliance, you will be fully prepared to step-in with help when needed. You will also be advised well in advance of any potential problems. Problems with an alliance can be many, but through clear and consistent communication, these can be held to a minimum and perhaps even solved before they become too large and threaten the relationship.

Where Alliances Are a Problem

How do you determine potential problems with an alliance?

Alliances and partnerships will always have problems. Nothing ever goes as smoothly as it should. In other words, nothing is easy, it must be nurtured and any possible problem dealt with before it ruins the relationship. So what can go wrong with an alliance? First, the alliance partner may not have enough focus on doing well with your product or service. They may want to sell more of another company's products before they deal with yours. This can be solved by keeping them informed and educated about what they get out of the alliance with you. Second, an alliance partner may not gain enough sales to retain the partnership. You have a choice as to whether they should be dropped and replaced or to work with them to increase the sales.

If you think about it, it is less costly to place a current alliance into a training and supporting position than to try and find a new alliance partner. Lastly, an alliance may have changes in personnel, and the new faces may not believe in your product line (they may want to sell a competitor's line as their favorite). In this case, the business relationship will need to be rescued through additional communication efforts.

Any number of other problems may arise with an alliance but the three mentioned are the most common to the partnerships I have created with my company. I often do surveys of my channel partners to judge any lapses of interest. I also look at the number of product returns from any partner. This is usually an indication of product substitution with another line and also an indicator of a change in focus. You will need to determine your own minimum standards for an alliance and draw that line in the sand for a starting point.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

In The News:

Should I Franchise or Not?

A reader of one of my online sessions asked should... Read More

The Responsibility Conundrum - Where art Thou?

Mr/Ms, 'not me' is often on holidays in your business.... Read More

Small Business 101: Deadly Ignorance

American small business is again in transition. Many employees, now... Read More

How to Give FREE Advice and Make Money

When is advice free and when should you charge for... Read More

Six Sigma for Small Business

It is not surprising that some people may perceive Six... Read More

The Single Most Powerful Small Business Marketing Tool On The Planet

Let me get right to the point. The single most... Read More

The Types of Skip Trace Accounts

First, we need to define the different kinds of skip... Read More

Are You a Small Business Lone Ranger? Take My 10-Question Quiz To Find Out!

So what exactly is a "Small Business Lone Ranger?" A... Read More

Finding a Venture Capital Firm

Many ventures are faced with the challenging task of raising... Read More

A Business Tail: Veterinarian Foams at Mouth, Chases Tail, Learns New Tricks--Case Study

Many self employed professionals find themselves overwhelmed, frustrated, and confused... Read More

Small Business Marketing - How Important Are Your First Words?

"What do you do?" It just might be one of... Read More

Cleaning Grain Silos, Towers, Containers, and Combines

If you run a pressure washing company in a rural... Read More

Advertising - For Small Businesses (Part 1)

Is it right for you?If you decide to advertise your... Read More

The Perilous Franchise Agreement: What Did You Sign?

Purchasing a franchise has become one of the most popular... Read More

Environmental Pressure Washing in Pennsylvania

If you run a mobile car wash, mobile fleet washing... Read More

Old Data in Database Marketing Software

Database Problems in MarketingI have been working on a direct... Read More

Competition Relations in Auto Detailing

There is significant competition in auto detailing and car washing.... Read More

Pet Grooming Business

Do you like animals? Would you like to work for... Read More

Boy oh Boy, The Obstructions and Obstacles

The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More

Do You Want Your Own Fully Programmable ERP? - Part 3

Continuing from the second article:6. About the aground mathematical model,... Read More

How to Define Business Objectives

Why does a good business relationship rely on having some... Read More

The Wrap on Ag Plastic

While driving through Pennsylvania farmland, you have probably noticed an... Read More

Pressure Washing Business Case Study, Tractor Cleaning

So often small service businesses fail to exploit niches, which... Read More

Solving the Late Paying Customer Blues

Nothing can drive a business down faster than customers who... Read More

Proper Care and Feeding of the Business Owner

That sizzling sound you're hearing may be a symptom of... Read More

led high bay lighting fluorescent street lights Pete's produce ..
led high bay lighting fluorescent street lights Pete's produce ..