addition to back of house island lake raised ranch kitchen adding a front porch to an existing house small sunroom addition deerfield sunken living room remodel buffalo grove .. Chicago Drug testing

Franchise Territories for Mobile Businesses; Why Limitations

In franchising an individual desirous of their own business will sign on with a franchising company and use their brand name, know how and expertise to make a living. The franchisor will generally assign an exclusive territory with limitations. In our franchise company we have mobile service units, which clean cars and we have to have territories to prevent in-fighting from franchisees which might inadvertently end up competing with one another.

Let us first talk about boundaries. Let us talk about why we have territories in the first place? Historically we have had in our mobile car wash industry one-man operations that may work in multiple cities. A young man or a young woman might go out and buy a pick up truck or van and put a plastic water tank or a couple of fifty-five gallon drums in the back of their vehicle. Along with a small pressure washer they would be instantly in business. Now, what they would do is go to certain office buildings and try to get customers. They would get a few of their friends to sign up. Some would say; "Come on back". They would keep coming back to these locations every so often and wash cars, usually once per week or twice per month. Then they would get a little bit into auto detailing as they learned the techniques, then they would mostly start to work on the higher end services because of course that pays a bigger dollar per car.

So they would do a little washing, some detailing and they would drive from one city to another. Then they would decide that, well they could get more money working over here in this richer area even though they lived in a poor area. When actually they could have made more money in a poor area doing fleet washing. But this is what a large percentage of our competition is doing now.

They will drive from city to city to city, spending time driving around in search of the big kill, the highest ticket easy money detail, often a Law firm with attorneys with more money than brains. They might spend each weekday in a different city. Never really developing a real strong clientele or strong customer loyalty. Never saturating the entire market place, but rather driving from place to place. They would be wasting a lot of time driving, sometimes during the middle of the day, and wasting money and gas and labor. Driving from place to place to wash cars in hopes of scoring the big detail.

Franchisors are looking to maximize each sector and not leave any grid un-tapped, thus setting up a grid defense plan to extend brand name makes sense. As a franchisee in such a franchise system your job is to make money and luckily the closer your customers are together the more market saturation you have the better the franchise brand name does in the area. Ah and the more money you will make too. WIN/WIN; think about it, think about franchising.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:

Online Search: Small Businesses Level The Playing Field

Seventy percent of US households use the web when shopping... Read More

Corporate Shells

A corporate shell could be liken to a house that... Read More

How To Get Slightly Famous in Print

Early in my career, I wrote an article for a... Read More

Do You Make These 7 Deadly Cash Flow Mistakes?

Managing cash flow is every small business owner's most important... Read More

Specialty Advertising in C-Stores

It appears the mini-blimp indoor theme and concept is making... Read More

Small Business 101: Deadly Ignorance

American small business is again in transition. Many employees, now... Read More

How to Use Graphs and Charts in Your Business Plan

Many people ask how many graphs or charts they should... Read More

Cashing In Your Chips & Pastures New

No, I'm not talking about gambling or dairy cows ?... Read More

The Key to Small Business Growth? Buyer Alignment

Unfortunately for all buyers, each selling organization and their individual... Read More

Challenging the Gospel of Growth -- Must Business Grow to Survive?

A cherished business doctrine is that growth must be a... Read More

Where Can I Get Clients From?

The following tips have come from a wide variety of... Read More

Outsourcing ? A Positive Approach For Small Businesses

Outsourcing is the strategic use of outside resources to perform... Read More

Financial Strategies for a Mobile Car Wash Business Plan

Writing a business plan for a mobile car wash is... Read More

Wichita KS; Anything is Possible in Wichita Business

Just when the entire state was kissing Wichita goodbye, economically... Read More

Starting a Small Business: Balancing Risk and Reward

In a perfect world, starting a small business would be... Read More

Window Cleaning Business Case Study

How do window cleaning franchise businesses start? It is a... Read More

Small Business - A Thing Worth Doing Is Worth Doing Badly

A thing worth doing is worth doing badly. Yes I... Read More

North County San Diego Small Business

North County San Diego has had some significant growth, and... Read More

Fire the CEO

If you are the boss and you think your job... Read More

Mobile Carwash; Senior Citizens and Mobile Homes

Senior citizens are generally not a large marketing segment for... Read More

The Business Autopsy: A Fact Of Life

Last week we discussed the importance of performing an autopsy... Read More

Who Does Over Disclosure Really Hurt In Franchising?

Costs of over regulation and over disclosure end up hurting... Read More

Presentations and Sales Automotive Detailers

Many auto detailers fall short in their sales presentations. I... Read More

Five Quick Ways to Speed Up Cash Flow

At one point or another, almost every business runs short... Read More

Top 7 Small Business Tax Tips

Here are seven ways for owners of small businesses to... Read More

buy led light bulbs philips street lighting Pete's produce ..
buy led light bulbs philips street lighting Pete's produce ..