soffit installation replace siding installing vinyl siding northfield replace siding cary soffit installation .. Chicago Drug testing

Creative Marketing Tips: Simple Things You Can Use In Your Business To Attract More Clients

The single most important activity you can do in your small business is create a unique marketing strategy and plan. When was the last time you saw a company marketing themselves in an outrageous way? In this day and age it looks like everyone has read the same book on marketing ? and sorry to say ? that book doesn't work!

What does work ? is a little creativity, a little personality and a lot of effort to make yourself so different from your competition ? that there is no real competition.

1. What crazy stunts could you do to get free media publicity? What type of outrageous challenge could you post to the public (ie give me 30 days and we will change your life, your business, your appearance etc?) Alternatively, go get a Guinness Book Of Records? find something that is remotely related to your business? and design a new record you are going to create ? the media will love you.

2. What's your stadium pitch? Imagine this...you have been given the chance to do a 60 second presentation to 50,000 people in a stadium. Just as you walk out to start the presentation? they announce that people don't have to stay if they don't want. What could you say in 15 seconds to get them to stay? What could you say in 60 seconds to convince them that your company is the only alternative and they'd be crazy not to build a relationship with you?

3. Think about the lifetime value of your clients. When they are first introduced to you they are buying into a relationship with you? they are NOT buying a product. It is up to you to nurture that relationship. Are you? If you treat them right and make them feel like family? your clients will come back? buy more? and buy more often. In today's cold impersonal business world, be the one that treats them like family.

4. Find a way to build a recurring payment plan around your business. If you have a one-time purchase of your product? what could you offer to your clients to have them come back more often? Could you do a tune-up or clean up or re-design once a year? Rather than waiting for them to come in? offer them a reminder service and a monthly enticement to come back in. Bill them monthly, quarterly or yearly. Up to 50% (sometimes more) of your clients will take this option? what would that add to your bottom line?

5. Create joint ventures with other related businesses? anyone that deals with the same target market that you do. Explain to them that you will send them extra business if they give your clients an incentive to buy (coupons, discounts, bonuses etc). Create a booklet that you will give out to your clients with all these discounts. For every discount coupon they use - that supplier is to pay you $xx dollars for the new client you brought them

6. Send out a weekly (even bi-weekly) email newsletter with some tips, some humor, some specials of the week. On the days when it is going to rain - send out an urgent bulletin - rainy day special! Offer them a deal to come down, brave the rain and get a deal on lunch

7. Make doing business with you more exclusive. Make it on a referral-only basis. There is a dentist I know of that locks his door. You are not allowed in unless one of his present clients has recommended you? even then you need to pass the approval process. And he has 3 times more profit (and much happier clients) than any other dentist in his city.

8. Test all of your crazy ideas. No matter how crazy they sound - try it out. Find out which ones work. Then optimize how effective they are. Test all variations of that idea. Find out which variation works best.

9. Use risk reversal in your offer. Make it so your clients come out so far ahead by dealing with you they would be silly not to. Even if they decide that your product is not for them and they return it - they still come out of the deal with the refund and many bonuses that they never had before dealing with you. The stronger the risk reversal and the longer the guarantee? the fewer number of returns and complaints ? it's a fact.

Think differently, be different, make sure people notice you are different - and you will be very profitable. To your success!

About The Author

By Troy White of www.SmallBusinessCopywriter.com... "Turning Words Into Wealth" Helping entrepreneurs jump start their business success and profit growth through uncommon, yet highly profitable, marketing techniques.

http://www.SmallBusinessCopywriter.com? sign up for our *Free* newsletter on-line ?Call 1-877-259-4566? or email troy@smallbusinesscopywriter.com

? Small Business Copywriter.com 2004

In The News:

ADH Will Make Your Life More Productive & Your Life More Profitable

What is a Virtual Assistant?? A Virtual Assistant is that... Read More

Starting a Small Business: Balancing Risk and Reward

In a perfect world, starting a small business would be... Read More

Collection Agency Selection

Frankly, given the legal and regulatory requirements involved in attempting... Read More

Over Disclosure Hurts Businesses

Many investors and business ethics professionals are calling for more... Read More

Looking for a Business to Run in the New Revitalized Downtown Area?

Looking for a place to add a Quick Lube away... Read More

Aircraft Washing Service Operations Manual

Anyone who is serious about washing aircraft as a full... Read More

Pressure Washing; How to Bid Concrete Cleaning Jobs

Remember the cleaning business is all about time ratio to... Read More

Challenging the Gospel of Growth -- Must Business Grow to Survive?

A cherished business doctrine is that growth must be a... Read More

5 Good Reasons a Self-Employed Professional Should Take Vacation

So you think you're not justified in taking time away... Read More

Window Cleaning Business Case Study

How do window cleaning franchise businesses start? It is a... Read More

Lack of Vigilance Can Harm the Bottom Line

The easiest way to lift profits is to cut the... Read More

Mobile Car and Truck Washing Vehicle Placement

To maximum potential profits and dollars in a mobile washing... Read More

Keeping a Partnership ALIVE and THRIVING

What are the best methods for keeping a good business... Read More

Expanding A Mobile Car Wash Business

What is the best time to expand a mobile car... Read More

1 Overlooked Key to Small Business Success

Is this you?You dreamed of owning your own business, doing... Read More

Franchise Companies Come and Go

Each day we hear of companies entering the franchising industry.... Read More

Increase Productivity and Business Success - Take Responsibility

Are you responsible for your results?What comes to mind when... Read More

Small Business Success - It?s a Matter of Confidence

I was floored! I couldn't believe what they were saying!... Read More

Want to Grow Your Business? Make an Irresistible Offer

My clients and many of my readers are small and... Read More

If You Want to Work from Home

Here are some important points to take note of if... Read More

Internships: Good for Everyone

Many job applicants want a job but often do not... Read More

Small Business Checks ? Money Saving Options

When you go into business for yourself, there are many... Read More

Small Business Mistakes: Are You Making Enough of Them?

That's right ? are you making enough mistakes in your... Read More

Successful Small Businesses Use PR

It's obvious when a small business has accepted the fact... Read More

Setting Up a Pressure Washer Rig to Clean Concrete

Maximum efficiency in the cleaning industry is a key to... Read More

led lighting fixtures commercial holiday walkway lights Pete's produce ..
led lighting fixtures commercial holiday walkway lights Pete's produce ..