sunroom add value to house mchenry county nmc exteriors & remodeling mundelein 10k kitchen remodel build on to my house modular additions for existing homes .. Chicago Drug testing

Advertising - For Small Businesses (Part 2)

How to do it

People skim through newspapers and magazines and they aren't necessarily looking for information on products or services (unless they're reading the classifieds) It's therefore absolutely vital that your advertisement grabs their attention and encourages them to read more. Many ads are designed merely to create awareness of a product or service, however, small to medium size businesses need a result.

Use words that attract attention in your headline - The two most powerful words in a headline are - YOU and FREE. Other great headline words are - How to - New - The Secrets of - Amazing - Breakthrough - Announcing - Discover - Protect - Facts you - At last

Don't worry too much about a photograph or a graphic - A good headline is what you need to grab attention and differentiate you from your competitors. There are several ads in my local paper for plumbers. All but one has the name of the plumbing business at the top of the ad - "Fred Smith Plumbers." One of the ads has "DYNAMIC PLUMBERS" at the top of the ad. I had to read more to find out what made this plumbing service "DYNAMIC." To me - one plumber is much like another; however, this one grabbed my interest.

Offer something free - A sample - an hour of your time - information - a drink - a coffee - some food - a place for children to play - a book - an audio or video tape. Offer something that has a high perceived value for the customer but a low cost for you. Remember - you want them to respond to your ad, not your competitors.

Use simple language - Get to your point FAST - remember, people will only spend a few seconds looking at your ad, so don't beat around the bush.

Offer benefits - Tell the customer how your product or service benefits them or solves their problems. Don't start sentences with - "We do ??." start with - "You will ??."

No jargon - Watch out for abbreviations, jargon, buzz words and technical information. You might understand the language but does the customer?

Don't be boring - Don't use words like -"Quality service" (What does that mean?) - "Established in 1862" (Who cares) - "We provide an individual service" (Doesn't everybody?) Look at what some of your competitors say in their advertising and do something different.

Touch the emotions - Make your ad look and sound human, warm and friendly. Perhaps put a name in - "Call Jim now for a FREE quotation."

Use testimonials - Put in the names of people and businesses that you've worked with and what they said (with their permission of course)

Call for action - Your advertisement must prompt people to do something. You must ask them to phone you - come and see you - ask you to see them or place an order - NOW! Make it as easy as possible for them to do that - a free phone number - a freepost address - a simple tear-off coupon to complete - something free or any other incentive for them to take action NOW!

Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to ? get customers to come to you . Click here now http://www.howtogetmoresales.com

In The News:

Your Babys Ugly..and Youve Got Bad Breath

I've got good news and bad news. The good news... Read More

Survival Tips For Your Small Business

No matter type of business you operate you've got to... Read More

Attributes Of Companies You Don?t Want To Buy!

There are no "rules of thumb" in the pursuit of... Read More

Small Business Health Check-Up

If your home business is not performing the way you... Read More

20 Great Ways to Market Your Business Locally

Whether your target audience is in your neighborhood or across... Read More

Cashing In Your Chips & Pastures New

No, I'm not talking about gambling or dairy cows ?... Read More

Lawyers Everywhere Telling Regulators What Laws to Make

The Federal Trade Commission decided to sit down and revamp... Read More

Hispanic Small Business Advantage

One thing I have noticed in my travels to different... Read More

Incorporating a Small Business: S corporations versus C corporations

If you've been considering incorporating your small business, you've probably... Read More

Speed Kills on the Web!

I only have to point to the 555 plus failed... Read More

Starting A Concrete Cleaning Pressure Washer Business

Concrete cleaning can be a lucrative business to start. Here... Read More

(P)Refer to Grow Your Business

(Although this article is geared towards small business owners, the... Read More

The Power of Why: Your Psychological Ally To Marketing Success!

Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More

Top 10 Rules for Small Business Success

1. TargetYou are not all things to all people. Decide... Read More

Is Your Business Legally Prepared?

It is imperative to have your business legally prepared. How... Read More

Cleaning Grain Silos, Towers, Containers, and Combines

If you run a pressure washing company in a rural... Read More

Does Your Company Have a Business Image Manual

Every business regardless of size needs a "Business Image Manual"... Read More

How to Use Graphs and Charts in Your Business Plan

Many people ask how many graphs or charts they should... Read More

Small Business Server Business Tips

Top 3 Ways to Maximize Your Small Business Server Consulting... Read More

Using Technology to Manage Customer Loyalty

Don't let your customer satisfaction research initiative collect dust on... Read More

The Responsibility Conundrum - Where art Thou?

Mr/Ms, 'not me' is often on holidays in your business.... Read More

7 Cash Flow Secrets Your Accountant Never Told You

Looking for ways to boost your cash flow? As a... Read More

Debit and ATM Card Advice for Small Businesses

Your business account comes with an ATM, Debit card. Pick... Read More

Franchises Must Meet Legal Definition to be an Actual Franchise

All franchises must meet the legal definition of a franchise... Read More

Small Business Survival

In today's economic climate, the first priority for the small... Read More

led street light retrofit street light savings Pete's produce ..
led street light retrofit street light savings Pete's produce ..