And is having a logo really that important?
My answer to both of these questions is an emphatic YES!
A logo is a graphic or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in the marketplace selling.
Why do small businesses need a logo?
Why can't they just market using their company name? Logos are expensive, right? Can a small business owner really afford to get a logo? Or at least a good logo? Lots of questions. Some I'm sure you've pondered yourself at one time or another.
I believe ALL businesses should have a logo
You need a graphic element that captures the essence of your business and communicates an idea to your prospects and customers. A mark that can lead the look and feel of all of your marketing materials.
You only have a split second to grab someone's attention
You need to make the most of that time. A good logo mark can communicate a message or intrigue a prospect to want to find out more.
Before you decide you can't afford a good logo
Let me assure you that is absolutely NOT the case. Look, I've been in the ad agency business for 20 years. During that time I've worked with some of the most talented graphic artists and designers in the business. But even I did not turn to them when I needed a logo for my small business. Why? I couldn't. They were simply too expensive for my small business budget. So what did I do? I found a great alternative that's inexpensive, fast and good.
LogoWorks
For $300 to $500 you'll get a variety of logo designs to choose from and you'll have them within just a few days. Plus you'll get several rounds of revisions to make sure you are completely happy with your final mark.
What I like most about Logoworks
They require you to complete a creative direction worksheet that ensures their designs are strategically on target with your brand. This is KEY if you want your logo to be a good representation of your business. If anyone offers to design a logo for you without some form of creative brief or direction worksheet, don't do it!
If you don't have a logo, or if yours is in need of an overhaul Check out LogoWorks by visiting http://www.10stepmarketing/greatlogo.htm
(C) 2005 Debbie LaChusa
20-year marketing veteran Debbie LaChusa has developed The 10stepmarketing System to help small business owners successfully market their business, themselves, without spending a fortune. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
Alexis limo rentals ..If you are looking for a way to own your... Read More
Remember the cleaning business is all about time ratio to... Read More
Have you been searching for the perfect home-based business? I... Read More
Business Process Automation or BPA for short. This was a... Read More
What is a Virtual Assistant?A Virtual Assistant is a person... Read More
Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More
There will come a time in your business where you... Read More
No, I'm not talking about gambling or dairy cows ?... Read More
If you're like the rest of us, you've spent a... Read More
Q. I am a former pastor who left the ministry... Read More
The efficiency of debt collection is the difference between a... Read More
1. There Are No "gimmes" ? They count two-foot putts... Read More
If you've been thinking about starting a business, but are... Read More
Here are some useful tips on what to consider before... Read More
Many experienced auto detailing professionals who have started out using... Read More
"I don't know the key to success, but the key... Read More
What would happen if you decided to take an extended... Read More
Part of the power plan is making sure you have... Read More
A solopreneur I know disappears from my radar screen for... Read More
If you're just ramping up your small business email newsletter,... Read More
A top executive called up me late in the night.... Read More
If you own a small business, you should know that... Read More
"If at first you don't succeed, then skydiving definitely isn't... Read More
I ran a franchise company for many years, a car... Read More
What is the Big Race all about when it comes... Read More
car service from Midway Alsip ..A successful joint venture marketing effort is the goal of... Read More
Here are just a few ways to increase and diversify... Read More
Business Process Automation or BPA for short. This was a... Read More
Do you have a Business Plan? Congratulations, but you are... Read More
How do marine type businesses start? Have you ever thought... Read More
Some things in business are relatively easy to measure ?... Read More
Winning small and home based businesses today must continually shake... Read More
My colleague, Jane, recently lamented to me an all too... Read More
Shopping for a franchise is easy if you know what... Read More
As a business owner, you already know how important it... Read More
Franchising Directory Sites-Paid Advertising, Lead Generation for FranchisingFranchising Directory Sites... Read More
If you are a non-operator owner of many work trucks,... Read More
If you are just starting your business, or if you... Read More
The Service-Disabled Veteran-Owned Small Businesses (SDVOSB) is a program that... Read More
How often has someone thought of starting a business based... Read More
Cash flow. To stay in business, you've got to keep... Read More
Where would a business be without a business plan? A... Read More
There will come a time in your business where you... Read More
Many small business startups fail within the first 2 years... Read More
Now that winter has passed, the annual ritual of spring... Read More
As long as you eat and breathe you will stay... Read More
Auto Detailing: Maintaining A Commercial Carpet ExtractorYou should drain your... Read More
Obtaining a business credit card enables the small business owner... Read More
The temporary staffing industry continues to expand, with yearly double-digit... Read More
Writing a business plan is a fundamental step to ensuring... Read More
Small Business |