Public Relations: Antidote for Small Business Failure

When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy.In my view, raising money for new businesses is a skill... Read More

Small Business Success - It?s a Matter of Confidence

I was floored! I couldn't believe what they were saying! But there they sat -- three of the biggest film stars of our age -- telling the world they had issues with confidence. I was watching an interview where Meryl Streep, Nicole Kidman and Julianne Moore were talking with Oprah... Read More

Small Business Failure? Nuts!

Pardon my enthusiasm, but a large part of your small business' success is somewhere else. Namely, out among the company's important external audiences.How they perceive you, and what they believe about you and your business, directly affect your chances of success. And that's because those perceptions usually lead to predictable... Read More

Arent Small Businesses Lucky?

Why? Because they have access to world class public relations no matter how small they are.That's one way of saying, take care of your key target audiences, Mr/Ms small business owner, and they'll take care of you.What's that based on? Why the fundamental premise of public relations, of course."We know... Read More

The PR Commitment to Small Business

We're birds of a feather, public relations and small business. Wonderfully compatible and a perfect fit. Usually makes it easy to commit resources to small business success.But, sometimes I wonder about those small businesses that ignore the perceptions and behaviors of the key audiences with the most immediate impact on... Read More

Definition of Security: Small Business Owner

Yes, that IS security when nobody can downsize you because you OWN that small business of yours! But preserving that special advantage is a never-ending job. In fact, do you know what needs to be preserved more than anything else?Well, since they hold the future of your business in their... Read More

Are You Using a Chess or Checkers Small Business Marketing Strategy?

Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player's ability to capture her opponents pieces without first losing her own. Checkers was fun. But the complexities of chess lead to more satisfying victories and defeats.Chess is a more... Read More

Small Business and Branding ? Why and How?

When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. This is nothing new; experts and management gurus had been preaching the same sermon... Read More

How To Choose A Franchise

You'd like to go into business for yourself, and believe that the best way for you to become your own boss is to buy a franchise. You know it will takes time and money to be successful, and that's OK. But which franchise should you buy? Which makes the most... Read More

Finance Your Small Business: So Much Money, So Little Time

$37.4 million funded from venture capital today. $86.4 million funded yesterday. $51.4 million funded the day before.These numbers are not made up. They are actual numbers from actual reported venture capital funding. I get these notices emailed to me day after day, rain or shine.I'm not personally looking for business... Read More

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How to Effectively Design Your Business Image

In many industries, image is one of the last things... Read More

Building Your Business for Success in 2005

It's a strange anomaly.Most people who set out to start... Read More

Boat Detailers; Add-on Products and Services

As a Boat Detailing Specialist, you may want to offer... Read More

Business Failure, The 8 Traps Causing Failure And The One Attribute Which Ensures Business Survival

It is estimated that 78% of all small business start-ups... Read More

Sample; Territory Reduction Policy for a Franchise Company

I propose this thought on the subject of Franchisee territory... Read More

But Weve Always Done It This Way

Sacred cows take a long time to die. We get... Read More

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I frequently give presentations at small business gatherings, providing me... Read More

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Do you spend every waking minute in your business? Do... Read More

Starting a Small Business: Balancing Risk and Reward

In a perfect world, starting a small business would be... Read More

1-2-3 Steps To A Successful Joint Venture

A successful joint venture marketing effort is the goal of... Read More

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If you run a pressure washer business you need complete... Read More

Measuring Your Way to Success

Are you a motivational speaker who consistently gets rave reviews... Read More

Provide Affordable Health Care To Employees At Little To No Cost To You

You can provide affordable health care plans to your employees.... Read More

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The FTC, Federal Trade Commission, is considering modifying the franchise... Read More

Does Your Company Have a Business Image Manual

Every business regardless of size needs a "Business Image Manual"... Read More

Motorcycle Detailing Procedures Manual Sample Outline

If you are a motorcycle detailer and need to expand... Read More

To Buy A Fat Pig

What does buying a fat pig have to do with... Read More

Proper Care and Feeding of the Business Owner

That sizzling sound you're hearing may be a symptom of... Read More

Choosing a Truck Wash Location in Nevada, Case Study

There are several well-known truck washes in the Great State... Read More

The Types of Skip Trace Accounts

First, we need to define the different kinds of skip... Read More

Small Business Newsletter Dilemma: Which Day Do I Send?

If you're just ramping up your small business email newsletter,... Read More

A Day in the Life of a Self Employed Professional

It's Monday morning and Connie the Consultant sits in her... Read More

Employee Induction - Are you Inducting your People - A Practical How To

In today's fast paced marketplace it is easy to neglect... Read More

How to Prepare for Your Start-Up Venture!

When you awoke this morning, you found yourself buzzing with... Read More

Pressure Washing and Hospital Accounts

Most pressure washing companies never look into some of the... Read More

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