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6 Ways Small Businesses Can Survive In A Crazy Economy

Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps.

  • Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide a candid assessment.

  • Make sure your front and back office work like a well-oiled machine. Are the front line and the back office telling your customers the same thing?

  • Manage your customer relationships -- return customers take the least amount of effort -- use that to your advantage. Keep in touch often.

  • Review your strategic plan monthly (weekly is even better). Make sure you're doing the things that will get you where you want to go.

  • Adjust your strategic plan as necessary. Your "smallness" makes you more flexible.

  • Communicate, communicate, communicate -- with your employees and your customers. Nurture those relationships. Ask for feedback often.

    Denise O'Berry helps small business owners take action to grow their business. To find out more, visit http://www.deniseoberry.com

    In The News:

    The 12-foot-tall object, which appeared near Salt Lake City, was reportedly broken down and removed on Friday by four men, according to Colorado photographer Ross Bernards.
    A badly burned bobcat rescued from the El Dorado fire in Southern California has been returned to the wild.
    The largest earthquake to hit Nevada since the 1950s happened on Tuesday, followed by a series of tremors, officials said.
    NASA wants to return to the moon in 2024, but Elon Musk is thinking bigger than that -- he thinks humans can be on Mars by 2026.
    A monolith that went viral after appearing on a Romanian hillside has mysteriously “disappeared.” ​​​​​​​
    Another mysterious monolith is causing a viral sensation after appearing on a hill in northern Romania.
    One of the exotic birds that was stolen from a California zoo on Sunday morning has been returned, while the other remains missing. 
    One of the most famous scientific works produced by Sir Isaac Newton hundreds of years ago is getting new light after two historians uncovered copies of the first edition in 27 countries, more than double the amount previously known.
    A mysterious space object that has been captured by Earth's orbit and is widely believed to be a rocket booster from the 1960s is now viewable to skygazers as it gets closer to the planet.
    Officials say that the mysterious monolith in a remote Utah desert was illegally installed on public lands.
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