Home
>
Web Site Promotion
>
Why You Should Market Your Website

Why You Should Market Your Website

One of the great advantages of advertising and marketing on the web is it's cheaper than traditional print based promotions. No printing or photocopying fees. No postage costs.

And with email you can communicate to your prospect almost instantaneously.

So why bother with promoting your site offline?

The biggest reason is that most people are getting overwhelmed by the amount of email they receive, especially spam.

They may delete your message thinking it's unsolicited email even though they have given you permission to contact them.

Also, the increasing use of anti-spam software to filter out unwanted mail is unfortunately targeting legitimate email as well.

I've been hearing a lot from other online publishers about the decreasing response to their email offers and how many of their customers and prospects aren't getting their ezines anymore.

That's why I suggest you supplement your online marketing with a bit offline promotion.

One of the cheapest forms of print advertising is postcards. (No, not the ones you send to Grandma while you're on your Hawaiian vacation.)

The ones I'm referring to are blank. You feed them through your desktop printer as a full size sheet and then separate them along a perforated edge -- usually there's four postcards on one sheet.

First, you need to write the headline and body copy for the postcard.

You don't have a lot of room for your message. So you need to be succinct.

Your headline should spell out a strong benefit of your product. Here's a headline I use for my own postcards promoting the Information Marketing Boot Camp http://www.dc-infobiz.com

"FREE Report How To Set Up and Run Your Own Home-Based Publishing Business... and Never Create A Product, Write An Ad or Talk to Anyone"

In the body copy, I follow up with a quick explanation of info marketing and then list the great benefits that it offers. And then I list my web site address where they can get more info.

Remember, that a postcard is similar to a classified ad in that you can't use it to directly sell your product. There simply isn't enough room on a postcard to do a complete sales pitch.

You use it as the first step in a two-step selling process. The postcard is only for generating sales inquiries.

You then follow up by directing the prospect to your website where they can find the full details and benefits of your product.

Or you can ask the prospect to send you an email and then reply with your sales letter.

Once you've captured their email address, you can follow up multiple times.

You can format your postcard in a word processing program. I use Microsoft Word and its Envelopes and Labels command to set the file up to print correctly.

Here's a tip that Ron LeGrand, author of the Information Marketing Boot Camp, passed on to me.

Go to your local post office and buy their pre-stamped postcards. You just run the sheets through your printer, separate, attach the address labels and mail!

And, best of all, you'll only spend a handful of change per postcard.

About The Author

Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz http://www.dc-infobiz.com.

FREE Report. How to start a home-based publishing business and never create a product, write an ad or talk to anyone. Send a blank email to dcinfobiz@getresponse.com

shuttle from Midway Glen Ellyn ..

In The News:

The Kimberley Kube trail-ready camper has a compact but spacious design and combines luxury, functionality and ruggedness for a weekend getaway.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Emails instructing you to reset your password for an account may be legitimate, or they may be scams. Kurt "CyberGuy" Knutsson explains.

Northrop Grumman's Manta Ray uncrewed underwater vehicle aims to revolutionize undersea missions — it glides through the ocean without human assistance.

Learn how to work Google's calendar application to streamline and organize your daily tasks from technology expert Kim Komando.

If you do not want Facebook to have automatic access to your private photos, follow our tips to protect yourself. Kurt “CyberGuy" Knutsson shows you how.

Kurt “CyberGuy" Knutsson goes into detail about Apple’s recent iOS update that allows iPhone users to instantly translate spoken language simply by using the Action Button.

Safeguarding your digital life with a reliable physical backup isn't just a precaution, it's a necessity. Kurt “CyberGuy" Knutsson provides the essential backup checklist.

Kurt “CyberGuy" Knutsson reveals how a Redditor exposed false recycling claims at their apartment, highlighting a report that only 21% of U.S. recyclables are processed.

Kurt "CyberGuy" Knutsson offers a travel toolkit featuring five technology tools to help you with booking flights and hotels for your summer vacation.

The bubble behind the clock on your iPhone can appear in different colors. Kurt "CyberGuy" Knutsson explains what each of those colors mean.

Scammers are using the power of artificial intelligence to mimic voices of people and are using the fake voices to commit crimes, like kidnappings.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech guru Kurt "CyberGuy" Knutsson explains the science behind the Invisibility Shield, a 6-foot shield that makes people become invisible.

The International Olympic Committee on Friday announced plans to use AI in various Olympic aspects, including athlete identification, training and judging.

Tech guru Kurt "CyberGuy" Knutsson explains an easy trick to avoid squinting while working or surfing the web by zooming in on your personal computer.

Streaming giant Roku has recently been targeted by a pair of cyberattacks, and the company confirmed over a half million Roku accounts were compromised.

The Land Aircraft Carrier combines an all-terrain, six-wheeled vehicle with a two-seat aircraft, which features electric vertical takeoff and landing.

The European Union has sent TikTok a "request for information" on the video sharing platform's newest app, TikTok Lite, under the Digital Services Act, with the aim to clean up social media.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The FBI is warning the public about a recent phishing scam via text that claims its targets owe money in Pennsylvania for unpaid road toll charges.

Your Apple Music settings may be revealing to your contacts what you're listening to. Kurt "CyberGuy" Knutsson explains the process to change those settings.

Learn how to secure social media accounts, implement legacy contacts, and create a digital estate plan to protect your online assets from 'ghost hackers' after your death.

A ported phone number scam is leading to more people having their identities stolen by sophisticated scammers. Kurt “CyberGuy" Knutsson tells you what you need to know.

The Great Pacific Garbage Patch, a vast marine debris vortex, is being tackled by The Ocean Cleanup’s innovative technologies. Kurt “CyberGuy" Knutsson explains.

Why You Should Market Your Website

Web Site Promotion