1. Tell people you have a site
This might seem blindingly obvious, but it's remarkable the number of people that don't promote their Web site addresses. Every piece of your business literature that is put before customers and prospects should contain your site's address, from stationery (letterheads, business cards, compliments slips, faxes and invoices) to marketing collateral (brochures, price lists and packaging).
If you use email, set up a signature that will appear at the end of every message you send. This should contain your name, position, your company's name, phone number(s) and, of course, your Web address. Email me at signature@nigelgordijk.co.uk and you'll receive a signature example template in an automatic reply.
2. Encourage repeat visits
Research has shown that many customers decide if they wish to do business with a company after they have visited its Web site seven times. Here are simple ways to encourage repeat visits:
Keep it up-to-date. Nothing discourages visitors more than a site that is clearly not maintained regularly. Make sure that company information is current, including contact details, personnel listings and prices.
Make it easy to use. If your site is poorly designed and relevant content is difficult to find, then no-one will be bothered to waste time looking for it. Web users are notoriously impatient, so make sure pages are clearly laid out and links (including navigation) is simply worded. If you have a particularly large site, consider having your own search engine on it to make information easier to find.
Make it quick. More and more people are using high-speed broadband connections but a significant number are still using slower dial-ups to access the Internet. Consider this when you design and programme your site; people won't return if they know your pages take several minutes to load.
3. Register your Web site with search engines
More than half of site visits are via search engines, so don't underestimate their influence on how many visitors your site will get.
You may find companies that offer to submit your site to hundreds of search engines; there is even software that can do this for you. There are really only four or five major search engines that you need to consider (ask yourself how many search engines you can name and how many you actually use). Many of the others are just ways to surreptitiously get your email address, which you can pretty much guarantee will become inundated with spam (unsolicited email).
To increase your chances of a high ranking in search engines, make sure that pages contain plenty of relevant text-based information. Mostly, this is what they store in their indexes and base their results on. For example, if you search on Google for "web design brighton" my site appears on the first page. At the time of writing, my homepage is number five in the results, with my company ranked third highest on the list. "Brighton web design" ranks me at number one overall. Not bad for a one-man firm!
Email me at signature@nigelgordijk.co.uk and you'll receive a signature example template in an automatic reply.
Nigel Gordijk (signature@nigelgordijk.co.uk)is based in Brighton, England and is an accomplished, independent Web consultant with over 16 years' design industry experience. His Web site designs are noted for their ability to engage users and their ease of use. His client list includes BP International, Thomson Holidays, Honda, Ladbrokes and No 10 Downing Street.
shuttle from Midway Glen Ellyn ..What is web-marketing? Why does your business need it?The best... Read More
Congratulations! You and your designer have just finished creating your... Read More
When we ran the contest back in 1998 we had... Read More
Seeking effective affordable website promotion should begin with listing your... Read More
In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More
Web Site Awards are given from other sites to reward... Read More
Web site owners are realizing Jack Humphrey's Power Linking isn't... Read More
You own a website and you want more traffic. More... Read More
It's a fact. While most link partners are scrupulously honest... Read More
What is endorsement marketing?Endorsement marketing is having famous or reputable... Read More
This article reveal the same techniques that many Internet marketing... Read More
As a small business owner are you looking at promotional... Read More
Description: one way of jumpstarting you link campaign is to... Read More
A prospect's mind is an intimate place... Read More
When the economy is down, your website sales may go... Read More
Think about it, when you browse any web site, you... Read More
If your website sales are down and you desire to... Read More
The latest trend in online marketing focuses on local search.... Read More
If you're having problems generating a lot of sales at... Read More
Here are 5 questions to flex your mental muscle to.... Read More
Acquiring relevant backlinks to your website is one of the... Read More
The internet has the capacity, sometimes, to divorce not just... Read More
How to build the ideal website for software archives. View... Read More
Every web business should be using testimonials. Testimonials are extremely... Read More
Every business owner want to attract more orders and have... Read More
shuttle from O'Hare North Chicago ..OK. So you took the leap and started your online... Read More
Almost anyone who has tried submitting to free-for-all sites will... Read More
Making money with your web site is the dream and... Read More
Well I started out with seven, Free and low cost... Read More
In this article I discuss some ineffective and/or unethical website... Read More
Website advertising, the unending quest of every website owner. And... Read More
When we ran the contest back in 1998 we had... Read More
Have you even been to CNN's website? Odds are you... Read More
Let's face it, getting (and keeping) a good Google... Read More
The beauty of the Internet is that it allows you... Read More
Search engine optimisation ? it's the holy grail of website... Read More
Promoting a Website is not an easy task. New Website... Read More
Over the past couple of months it has been quite... Read More
When setting up your website for SEO (Search Engine Optimization)... Read More
If you are website owner and you have begun exchanging... Read More
This article reveal the same techniques that many Internet marketing... Read More
Fresh Web Content Yields Better Search Engine ResultsAll too often,... Read More
Everybody Loves A Freebie!It's true! Who doesn't like to get... Read More
Cross promoting is when two or more businesses promote their... Read More
What is web-marketing? Why does your business need it?The best... Read More
When you are deciding on the major search engine directories... Read More
On the Internet, links are very important for websites to... Read More
I've been operating two small retail Websites for several years... Read More
I was writing the final chapter of my book on... Read More
Writing articles for submission and distribution on the internet is... Read More
Web Site Promotion |