Promoting your website can seem like a daunting, complicated task. The truth of it is that it's not a trivial undertaking. But with some well laid plans, you can be sure that you're leaving no stone unturned and working toward the best possible results.
Step 1: Preparation
- Prepare your website for the search engines -
This is a critical phase where elements such as keyphrase selection and web page optimization come into play. Whether you have a website already or not, this is where you need to start. Your site must be prepared and optimized to ensure that when the major search engines and directories visit your site, they index it properly and favourably.
Step 2: Popularity
- Establish a network of incoming links from other sites -
It is crucial that you establish plenty of quality, relevant links to your site. This typically means approaching websites in your industry (be they indirect competitors, vendors, suppliers or directory owners) and asking for a link, or offering to exchange links. Having a strong initial link popularity greatly increases the chances that the major search engines will find you before you even let them know you're out there. During this phase you should also consider purchasing pay-for-inclusion memberships at some of the major directories. Although the costs can add up and typically need to be renewed yearly, the links that they provide are often extremely valuable.
Step 3: Broadcasting
- Let the search engines and directories know about your site -
This step is essentially web site submission. You should be submitting not only your site, but all pages within your site to the major search engines and directories. You can do this both manually and automatically (if you have the tools). Getting listed with the major players typically takes anywhere from 2 to 12 weeks. As such, you should continue this step until all your pages are indexed on all the search engines. But be careful: once a page is indexed, don't keeping submitting it to that search engine; your work there is done.
Step 4: Advertising
- Purchasing of targeted visitors across the web -
This step involves elements such as pay-per-click campaigns, newsletter ads, website ads, etc. Depending on your budget, this step can be as expensive as you choose. So long as you invest in the right programs and design your ad copy properly, you stand to make an excellent return on your investment here.
Step 5: Monitoring
- Keep an eye on your site's standings -
Often the most overlooked step, you need to be very vigilante of how your site is performing in the eyes of the search engines. Have your keyphrase rankings increased? Decreased? When? Why? Tracking and charting your progress is extremely important to measuring the effectiveness of any changes you make to your promotion campaign.
So now what?
Now that you've gone through the 5 key steps, it's time to repeat the process. Actually, once you complete a phase you should never leave it alone. You should be addressing each of these 5 steps on an on-going basis.
Optimized pages become un-optimized the moment a search engine changes its ranking algorithm; which, as any SEO specialist will tell you, happens all too often and all too randomly.
Sites will drop their link to your site without letting you know, or maybe add you and not tell you. Keep your ear to the ground on this front to ensure that you're capitalizing on any opportunities and keeping your inbound link numbers high. You can also do some optimization with your pay-for-inclusion listings, so take advantage of that.
Pay-per-click advertising is a complete science unto itself, so expect to spend plenty of time learning which keyphrases and ads works, and which don't. Freshen up your ads to grab attention if they're underperforming.
And finally, by tracking your progress you will ensure there are no surprises. Well, there are sure to be surprises, but hopefully you won't find out about them two months after the fact. Good luck!
About The Author
Robin Eldred is the president of Apis Design, a Web Design and Promotion company located in Calgary, Alberta: http://www.apis.ca/. Apis specializes in building and promoting eye-catching, user-focused websites that make clients money.
Chicago limo Skokie ..Every good marketing plan should have a section on ongoing... Read More
Measuring and understanding your Website's success is a critical process... Read More
Is your website looking alittle bare? It's okay, you're about... Read More
Everyone would like an increase in traffic to their website... Read More
On the Internet, links are very important for websites to... Read More
The most successful advertising is obviously expensive. There are ways... Read More
Five Nifty Ways to Make Your Site Sticky!'Stickiness' is one... Read More
Webmasters are always looking for ways to increase their traffic... Read More
Promoting a Website is not an easy task. New Website... Read More
What is web-marketing? Why does your business need it?The best... Read More
I created my first website in 1995 - it was... Read More
With the increase competition on the Internet, it can be... Read More
The shortcut to succeed in business is to do what... Read More
Finding the successful keywords is crucial in order to get... Read More
This article reveal the same techniques that many Internet marketing... Read More
If you haven't visited the Google Labs lately, they have... Read More
A prospect's mind is an intimate place... Read More
Here are 4 of the most easiest and... Read More
Let's face it. Getting webmasters to link to your site... Read More
I feel the most effective way to get people to... Read More
Have you even been to CNN's website? Odds are you... Read More
I doubt that anyone reading this article hasn't at one... Read More
Repetition is the key to getting your adverts and promotion... Read More
Search engine optimization by some is considered a science and... Read More
Here's a fairly obvious Multi Linking Strategy that is probably... Read More
limo O'Hare Bonfield ..Many people, in a rush to spike sales through the... Read More
I doubt that anyone reading this article hasn't at one... Read More
I think you all know that buying pop ups in... Read More
When we ran the contest back in 1998 we had... Read More
You are an attorney or other service or product provider.... Read More
How would like to have an email list of thousands... Read More
Directories are the best means for getting related links and... Read More
Here are 10 power secrets to help your website promotion... Read More
It's a fact. While most link partners are scrupulously honest... Read More
OK. So you took the leap and started your online... Read More
Your success on the internet is directly related to how... Read More
The following traffic generating ideas do not require costly set-up... Read More
How much does an advert in Yellow Pages cost? How... Read More
If you are a small business owner with a website,... Read More
Just because you put up a web store doesn't mean... Read More
Content One of the best ways to encourage website owners... Read More
Are you happy with your website? (Does your business even... Read More
I've collected some really cool free products for you that... Read More
Joe Nogood owns a small but thriving gift store. He... Read More
Website promotion is no longer easy to do.But if you... Read More
We have a running joke in our office that one... Read More
Before one can fully understand the importance and necessity of... Read More
Once you have built and uploaded your home business website... Read More
You have permission to publish this article electronically or... Read More
Let's face it. Getting webmasters to link to your site... Read More
Web Site Promotion |