Here's ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies...which will have a GREAT effect on everything you sell.
1. You don't make people feel safe when they order.
Remind people that they are ordering through a secure
server. Tell them you won't sell their e-mail address
and all their information will be kept confidential.
2. You don't make your ad copy attractive. Your ad
lists features instead of benefits. The headline does
not attract at your target audience. You don't list any
testimonials or guarantees included in your ad.
3. You don't remind people to come back and visit.
People usually don't purchase the first time they visit.
The more times they visit your site, the greater the
chance they will buy. The most effective way is to give
them a free subscription to your e-zine.
4. You don't let people know anything about your
business. They will feel more comfortable if they know
who they are buying from. Publish a section called
"About Us" on your web site. Include your business
history, profile of employees, contact information etc.
5. You don't give people as many ordering options as
possible. Accept credit cards, checks, money orders,
and other forms of electronic payments. Take orders
by phone, e-mail, web site, fax, mail, etc.
6. You don't make your web site look professional.
You want to have your own domain name. Your web
site should be easy to navigate through. The graphics
should be related to the theme of your web site.
7. You don't let people read your ad before they get
your freebie. When you use free stuff to lure people
to your web site include it below your ad copy or on
another web page. If you list the freebie above your
ad they may never look to see what you're selling.
8. You don't attract the target audience that would
buy your product or service. A simple way to do
this is to survey your existing customers to see what
attracted them to buy. This information will help
you improve your target marketing and advertising.
9. You don't test and improve your ad copy. There
are many people who write an ad copy and never
change it. You have to continually test and improve
your ad copy to get the highest possible response
rate.
10. You don't give people any urgency to buy now.
Many people are interested in your product but they
put off buying it till later and eventually forget about
it. Entice them to buy now with a freebie or discount
and include a deadline date when the offer ends.
Author Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with The Paid Surveys Report, introducing a very successful paid surveys database. http://www.paidsurveysreport.com
Being a restaurant owner means you are always interested in... Read More
Once your site is launched, half your battle is won.... Read More
Free For All Links Pages have been given a bad... Read More
Web site traffic promotion on the cheap is labor intensive... Read More
Website promotion Internet marketing is perhaps the most important part... Read More
Market my website? Why should I have to spend time... Read More
Many companies after spending a substantial amount of money on... Read More
Website owners and webmasters who are trying to improve their... Read More
I was writing the final chapter of my book on... Read More
I took a look at a new Website recently in... Read More
Web Site Awards are given from other sites to reward... Read More
The Web is constantly growing and changing. The key issue... Read More
When promoting any product or service every hit to your... Read More
Interested in boosting your link popularity, raising your Google PR,... Read More
A great way to get the word out about your... Read More
This article explains in detail the various issues related to... Read More
Would you like to prevent Internet users from visiting your... Read More
People are so focused on promoting their websites on the... Read More
If you haven't visited the Google Labs lately, they have... Read More
Do you dream of running your own business? Well, get... Read More
In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More
The following traffic generating ideas do not require costly set-up... Read More
Delivering Quality Traffic to your website is essential in helping... Read More
Keyword can be classified into three categories :-Single word Keyword-Multiple... Read More
Five Nifty Ways to Make Your Site Sticky!'Stickiness' is one... Read More
Dowagiac cheap limo service ..Yes indeed, that's all you've got, 30 seconds to make... Read More
Assuming that it is legal to do so in your... Read More
1. Generate Targeted Traffic from Online Discussion Forums.Online discussion forums... Read More
People are so focused on promoting their websites on the... Read More
1. Ping weblogs.com and other search engines. When you ping... Read More
Everybody Loves A Freebie!It's true! Who doesn't like to get... Read More
First Generation - The Popup Popups, if you're somehow, strangely,... Read More
Google Sitemaps is a simple and fast way for your... Read More
We all know the many "free" traffic producing avenues. We... Read More
If you are not getting traffic at your website and... Read More
If you're having problems generating a lot of sales at... Read More
Promote your website using articles - Internet is all about... Read More
Once your site is launched, half your battle is won.... Read More
I admit it, I have a problem. I'm a control... Read More
Here's a fairly obvious Multi Linking Strategy that is probably... Read More
How to improve conversion rate for your website? How to... Read More
Often, website owners would like to promote their new business... Read More
The Google patent application submitted in March, 2005 has generated... Read More
Giving away content is a powerful way to get free... Read More
Don't you just hate the process of exchanging web site... Read More
I doubt that anyone reading this article hasn't at one... Read More
There are many ways to market your web site, both... Read More
Writing effective web copy begins with an understanding of what... Read More
Personalized search is a hot topic especially since Yahoo! and... Read More
The latest trend in online marketing focuses on local search.... Read More
Web Site Promotion |