An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions.
In Part 1 (http://www.webmarketingarticles.com/CustomerDecision.htm), I took a look at understanding your site visitors' decision making process and providing them with the right information, thus converting more visitors to purchasers.
Here in Part 2 I will present some tips for attracting the right customers to your site and ideas for profiting through information sites.
Breaking Through the Clutter
If you are like most of us, getting people to pay attention and understand how you can help them is a daunting task. Repeated exposure is one way to catch your target customers' interest.
James Maduk has a unique system for doing just that, without becoming a pest. He has what he calls a search engine "Site Mesh" consisting of a hub and spoke family of Web sites (The hub and spoke concept is explained further in Part 1.).
By structuring the sites so they are related, but with each spoke a highly targeted, one-page site selling only a single product, he is able to achieve multiple listings on competitive key words in the search engines.
James explains, "What this means is that instead of having one chance of someone finding my site, I now have 55 chances - or as many chances as I have sales pages."
As an example, James owns three of the top 15 sites currently listed in the Google search engine under "sell audio ebooks", including the #1 and #2 listed sites. These same results appear in the Yahoo! engine as well, all at no cost.
Managing Sales Sites
In Part 1, Karon Thackston explained the multi-step buying decision and why many of your visitors may not yet be ready to purchase. If you own a sales site, those early in the decision process are not likely to buy from you.
There are ways, however, you can attract visitors to your site who are approaching the purchase stage. One is to have a presence on information sites that attract visitors in your target customer groups. On the information sites, visitors are gathering information and evaluating options. In other words, they are preparing to make a purchase.
Michelle Horstman, owner of Choice Promotional Products, www.choicepromotionalproducts.com, says, "I do get hits from advertising on 'informative' sites such as www.barmitzvahfindit.com, where they have a vendor area."
For those on a limited budget, Michelle suggests purchasing advertising on sites that participate in pay-per-click programs like Overture or Google AdWords.
"When you list with Google and others on your own, you may have to pay more than your ROI would justify." She explains. "However, when you advertise with an informational site, that site can afford to pay more for the clicks, since they are supported by multiple vendors/advertisers. Ask the site if they'll offer a trial period so you can see how much traffic it is producing."
Managing an Information Site
If you run an information site, the majority of your visitors will be too early in the decision process to purchase. So how can you both attract visitors in the early decision stages *and* earn revenue?
You can attract information seekers by structuring each page in your site so it gives information on a specific topic. This expands the list of key words through which searchers can find your site.
Other ways to earn revenue from an information site:
In any case, coordinating your Web site marketing to attract visitors in the "right" decision making stage creates a win-win situation. Your visitors find the information they need and you profit - through sales, advertising, or affiliate revenue - by meeting those needs.
About The Author
Bobette Kyle draws upon 10+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Her book, "How Much for Just the Spider? Strategic Web Site Marketing for Small-Budget Businesses", shows how to better find, target, and attract Web customers. Read about it at WebSiteMarketingPlan.com - http://websitemarketingplan.com.
Beecher limo rentals ..Content One of the best ways to encourage website owners... Read More
WEB DIRECTORIESDirectories play an important role in aiding a site's... Read More
We all know the many "free" traffic producing avenues. We... Read More
1. Give people a free subscription to your e-zine. Almost... Read More
So what is all the talk about having a lot... Read More
How to improve conversion rate for your website? How to... Read More
Do you have a website or are you planning on... Read More
You can learn many things you didn't know about your... Read More
Have you ever submitted your ad to an FFA page?... Read More
We get so caught up with internet marketing and "web... Read More
Ok. So you've got your website done and stocked with... Read More
Most people who are not doing well on the internet... Read More
It's a fact. While most link partners are scrupulously honest... Read More
Writing and distributing articles is fast becoming a popular method... Read More
It is estimated that it can take the average consumer... Read More
Everyone likes to read or get a referral about something... Read More
Everyone would like an increase in traffic to their website... Read More
If you've gone through all the hard work of a... Read More
Making money with your web site is the dream and... Read More
DMOZ editors are supposed to be professionals in the category... Read More
Link Value is the perceived value another site will derive... Read More
Most website owners fail to differentiate between a directory and... Read More
1. Start your own internet radio station. It could be... Read More
With the increase competition on the Internet, it can be... Read More
Many companies after spending a substantial amount of money on... Read More
Bridgeview limo Chicago ..Keeping in touch with other sites like Amazon.com, Buy.com and... Read More
Have you ever wondered why some websites get a thousand... Read More
We have dealt with the tags so the search engines... Read More
I created my first website in 1995 - it was... Read More
When I first began attempting to make money on the... Read More
If you are like most webmasters, your goal is to... Read More
Have you ever submitted your ad to an FFA page?... Read More
When it comes to website marketing and promotions, you need... Read More
The best way to avoid being blacklisted by the search... Read More
As a small business owner are you looking at promotional... Read More
Webmasters across the globe are involved in a race to... Read More
When webmasters have created their final master piece, their next... Read More
WEB DIRECTORIESDirectories play an important role in aiding a site's... Read More
It's no big secret that banner ads have become less... Read More
Many companies after spending a substantial amount of money on... Read More
Making money with your web site is the dream and... Read More
Business is war.To get to the top, you must fight... Read More
Is your website looking alittle bare? It's okay, you're about... Read More
Content One of the best ways to encourage website owners... Read More
Building links to your website is of huge importance and... Read More
Repetition is the key to getting your adverts and promotion... Read More
Writing effective web copy begins with an understanding of what... Read More
Before you spend your hard earned money, why not first... Read More
Measuring and understanding your Website's success is a critical process... Read More
Some "experts" say they don't exist. Apparently we have become... Read More
Web Site Promotion |