updated ranch homes inexpensive home additions remodelling a 1960s house lake zurich bi level house remodel adding a second floor to a ranch style house algonquin .. Chicago Drug testing

Marketing Your Web Site the Right Way is a Worthwhile Investment

I admit it, I have a problem. I'm a control freak and I like to do things myself because "I'll do it right and save money at the same time".

This philosophy has gotten me in trouble more than once. Most recently, I broke my blog. Because I knew enough to know that I didn't know how to set up a blog, I paid somebody to do it all for me. At the same time, I know enough about web programming to be dangerous and figured that I would take over once it was up and running. Consequently, I really messed things up for a few days.

This was a great lesson to me on why I pay people to do things that I shouldn't be doing. I don't paint bedrooms (and my wife is much happier for that), I don't change my oil (tried and failed) and I don't mess with plumbing. But like so many other people I still find myself trying to do things myself in order to save a few bucks. In the end, it usually costs more--either in insufficient time management or having to fix what I broke--than it would have if I had simply paid somebody with experience to do it right.

The same standards can and should be applied to online marketing. I run across many people who still like to take care of these things in-house. I certainly understand the motivation for doing so, saving money and all that, but what about the time factor? What about ensuring it's done correctly. What about keeping up with trends and industry changes?

Doing your search engine optimization and marketing in-house will often times produce poorer quality results and use up more valuable man-hours than simply paying a professional in the first place. Even if you were to hire a full-time SEO to work in-house there are so many levels of experience that are necessary to make any optimization campaign successful. If you rely on only one person to do all that you'll still be shorting yourself some necessary components that make a campaign successful.

There is a reason that the clich? "you get what you pay for" is so often repeated. Because more times than not, it turns out to be true. So the next time you think you're going to save money by getting it for "free", weigh the cost vs. benefits for the long-term. Are you certain that the job will be done right? Do you have the knowledge to ensure success? Are you really going to be saving any money, or will you end up losing more than you're "saving".

These are all valuable questions to consider, and if you do you'll be better armed to make the right decision for your situation. Afterall, any marketing job done right is an investment to your future success.

Stoney deGeyter is president of Pole Position Marketing, a professional search engine optimization and marketing firm based in Reno, NV, providing quality SEO services since 1998. Stoney has is also a moderator in the Search Engine Forums and Small Business Ideas Forum. You can read his SEM blog at (EMP) E-Marketing Performance. You can email him with any questions at stoney@polepositionmarketing.com

In The News:

FFA / Reversed Marketing

Have you ever submitted your ad to an FFA page?... Read More

Planning and Evaluating Marketing Programs

Measuring and understanding your Website's success is a critical process... Read More

Top 10 Reasons Why I Reject Article Submissions

Each week I receive dozens of article submissions to my... Read More

How To Make Your Online Testimonials More Believable

In order to have more trust in your visitors' eye,... Read More

Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With Traffic

Learn How To Use These Six Explosive Marketing Techniques To... Read More

Website Promotion: 10 Nitty-Gritty Tactics To Increase Your Orders

If you master these nitty-gritty website promotion tactics, you'll be... Read More

SEO 101 ? The Basics of How to Get to the Top of the Search Engines

Depending on your site's subject... Read More

3 Fast Ways To Get Free Content For Your Home Based Business Website

Is your website looking alittle bare? It's okay, you're about... Read More

Free Advertising Techniques

The most successful advertising is obviously expensive. There are ways... Read More

10 Ways to Market Your Web Site and Have It Market You

Once your web site is done, it does you little... Read More

6 Ways to Keep Them Coming Back

It is estimated that it can take the average consumer... Read More

The Amazing Ways To Jump Start Your Sales and Attract Orders

Every business owner want to attract more orders and have... Read More

Types of Keywords

Keyword can be classified into three categories :-Single word Keyword-Multiple... Read More

Top 10 Tips to Make Your Web Site A Hit!

Professionals in tend to under-estimate the power of the web... Read More

I Need Real Visitors, NOT Search Spiders!

The answer to the first question is simple, the difference... Read More

Search Engine Friendly Ways to Build Link Popularity

Acquiring relevant backlinks to your website is one of the... Read More

Ten Day Plan to Online Sales

Recently one of my students asked a great question: We... Read More

Donuts Anyone?

When we ran the contest back in 1998 we had... Read More

Website Promotion: 10 Power Secrets To Keep Your Profits Rolling

Here are 10 power secrets to help your website promotion... Read More

Internet Promotion: 20 Phenomenal Ways To Make More Money From Your Customers

If you desire to succeed in internet promotion, you must... Read More

How Popular Are You,... Online That Is?

With the web today you "sorta haveta" have a rank... Read More

Visitors Through Search Engines

You have your site into the search engines, but where... Read More

Kick-Off Your Web Traffic Virus!

Have you noticed lately how savvy webmasters are using simple,... Read More

Writing Quality Articles to Promote Your Business

Writing and distributing articles is fast becoming a popular method... Read More

Getting Inbound Links is as Easy as 1-2-3

Your success on the internet is directly related to how... Read More

garage led lighting led high bay Pete's produce ..
garage led lighting led high bay Pete's produce ..