I admit it, I have a problem. I'm a control freak and I like to do things myself because "I'll do it right and save money at the same time".
This philosophy has gotten me in trouble more than once. Most recently, I broke my blog. Because I knew enough to know that I didn't know how to set up a blog, I paid somebody to do it all for me. At the same time, I know enough about web programming to be dangerous and figured that I would take over once it was up and running. Consequently, I really messed things up for a few days.
This was a great lesson to me on why I pay people to do things that I shouldn't be doing. I don't paint bedrooms (and my wife is much happier for that), I don't change my oil (tried and failed) and I don't mess with plumbing. But like so many other people I still find myself trying to do things myself in order to save a few bucks. In the end, it usually costs more--either in insufficient time management or having to fix what I broke--than it would have if I had simply paid somebody with experience to do it right.
The same standards can and should be applied to online marketing. I run across many people who still like to take care of these things in-house. I certainly understand the motivation for doing so, saving money and all that, but what about the time factor? What about ensuring it's done correctly. What about keeping up with trends and industry changes?
Doing your search engine optimization and marketing in-house will often times produce poorer quality results and use up more valuable man-hours than simply paying a professional in the first place. Even if you were to hire a full-time SEO to work in-house there are so many levels of experience that are necessary to make any optimization campaign successful. If you rely on only one person to do all that you'll still be shorting yourself some necessary components that make a campaign successful.
There is a reason that the clich? "you get what you pay for" is so often repeated. Because more times than not, it turns out to be true. So the next time you think you're going to save money by getting it for "free", weigh the cost vs. benefits for the long-term. Are you certain that the job will be done right? Do you have the knowledge to ensure success? Are you really going to be saving any money, or will you end up losing more than you're "saving".
These are all valuable questions to consider, and if you do you'll be better armed to make the right decision for your situation. Afterall, any marketing job done right is an investment to your future success.
Stoney deGeyter is president of levels of experience, a professional search engine optimization and marketing firm based in Reno, NV, providing quality SEO services since 1998. Stoney has is also a moderator in the Search Engine Forums and Small Business Ideas Forum. You can read his SEM blog at levels of experience. You can email him with any questions at levels of experience
taxi o'hare Wisconsin Dells ..If you've subscribed to an seo newsletter for longer than... Read More
What is the accepted standard for signatures? Who sets these... Read More
How would like to have an email list of thousands... Read More
Consider for a minute my son's website for grass mowing,... Read More
The first step to starting a profitable online business of... Read More
As a small business owner are you looking at promotional... Read More
Sorry, there's not really a free tee here, but... Read More
OK. So you took the leap and started your online... Read More
After you have built your website the next natural step... Read More
Accessibility: Is your website causing you to loose potential clients?With... Read More
Getting a loyal traffic base for your website is an... Read More
When the economy is down, your website sales may go... Read More
Webmasters are always looking for ways to increase their traffic... Read More
1. Tell people you have a siteThis might seem blindingly... Read More
After spending substantial time and efforts the big day came... Read More
So what is all the talk about having a lot... Read More
Here are 5 questions to flex your mental muscle to.... Read More
Web site traffic promotion on the cheap is labor intensive... Read More
Interested in boosting your link popularity, raising your Google PR,... Read More
Are you happy with your website? (Does your business even... Read More
Cross promoting is when two or more businesses promote their... Read More
If you are website owner and you have begun exchanging... Read More
Is your business lagging behind?Are you frustrated?Cheer up.Here are 10... Read More
If you have a website promoting any product or service,... Read More
Here's a fairly obvious Multi Linking Strategy that is probably... Read More
bmw rental chicago Ackley ..Who me? Track?Now I realize some turn a blind eye... Read More
Seeking effective affordable website promotion should begin with listing your... Read More
If you're having problems generating a lot of sales at... Read More
Website promotion is no longer easy to do.But if you... Read More
You may already have thought about the following 3 ways... Read More
How can one get a good ranking in the major... Read More
The ChallengeWebSiteMarketingPlan.com was to be a companion site to the... Read More
Don't you just hate the process of exchanging web site... Read More
Website promotion is certainly a main focus of all business... Read More
Have you noticed lately how savvy webmasters are using simple,... Read More
If you desire to succeed in internet promotion, you must... Read More
Success in business thrives on ideas.The more creative you're the... Read More
When we ran the contest back in 1998 we had... Read More
I've been operating two small retail Websites for several years... Read More
Fresh Web Content Yields Better Search Engine ResultsAll too often,... Read More
Many companies after spending a substantial amount of money on... Read More
Joe Nogood owns a small but thriving gift store. He... Read More
No matter what you're marketing or promoting, if your Ad... Read More
It's a fact. While most link partners are scrupulously honest... Read More
Virtually all website owners concentrate their efforts and energy into... Read More
Are you making money from your website?Will you like to... Read More
So, you don't have a multi-million dollar advertising campaign? You... Read More
Every web business should be using testimonials. Testimonials are extremely... Read More
So you've made the perfect web site (in your eyes... Read More
Stop wasting your time and having your energy sucked dry!... Read More
Web Site Promotion |