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How Popular Are You,... Online That Is?

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How Popular Are You,... Online That Is?

With the web today you "sorta haveta" have a rank in the major search engines if you want to be seen. I mean with 250,000,000, yes 250 million searches a day on Google? alone, how are your visitors and potential customers going to find you?

Now, there are numerous ways in which a Search Engine ranks a website; by keyword density, relevancy, content, etc. etc.. But Link Popularity is an ever growing statistic in how the Search Engines continue to rank websites.

Link popularity, is how "popular" your website is. That is how popular your site is compared to other websites. To put it another way; it is the number of "other websites" that have a link on their website to your website. Did you get that? :)

Now, although Link Popularity "building" is a large science and art in itself, I'll briefly touch on a couple ways in which you can see how popular you are and how to go about improving your link popularity.

A small side note though, is link popularity is a BIG way in which Google? ranks their search results. They refer to this as "PageRank". With the Search Engine, FAST, they call it "link score".

Now there are quite a few software programs and sites that can help build your link popularity as well as check your popularity.

Now, there are many ways to check your link popularity. But if you simply want to get a small idea, a little way for you to do this is go to any search engine and type in, "link popularity", without the quotes, and there will be lots of results for you to choose from. And then simply pick a site and check your site popularity.

Now, a small way to build your popularity is by going to the altavista.com engine and type in "link:yourcompetitor.com", and the results that show up will tell you what sites have posted links to your competitor's websites.

Then simply visit a site and look for a contact method, be it an email address, phone number, etc. and express an interest to them in trading links. It is a win-win method for both sites so, you have nothing to lose. Some might happily oblige, and some might not. It's certainly worth a try.

In summary, link popularity can be a never ending chore if you have a website. This is because having links on related websites to your website is a very good form of Targeted Traffic which never really quits, because most related links stay up for a long period of time, thus providing a continuous stream of targeted traffic, which, by the way is totally cost free.

And Search Engine traffic and reciprocal link traffic are the best forms of Targeted Traffic there is online. And both are free.

Burke Ferguson holds both a BSc. degree in Computer Science as well Certification in Search Engine Optimization and Marketing Strategies. He regularly publishes The ACE! newsletter, in which he shares his experience, methods, and knowledge about what works and about what is 'BS'. He can be contacted by http://www.the-ace-ezine.com or http://www.altacanweb.com

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In The News:

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The University of Kentucky says it has reshaped its business intelligence capability by adopting SAP's in-memory system, HANA.

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Apple historically has fought iPhone jailbreaking by warning customers that their device warranties will be voided if they muck around with the innards of their Apple products. Now Apple appears to be taking its disapproval of jailbreaking one step further by censoring at least some references to "jailbreak" in its U.S. iTunes store.

Zach Nelson, chief executive at NetSuite, has publicly thanked rival SAP for renewing a cloud computing license with his company, instead of using its own software.

A man from West Sussex has been sent to jail for 12 months after hacking into a private Facebook account.

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Chip maker Intel today announced the launch of its third generation Intel Core vPro processors, codenamed Ivy Bridge, designed for use in business laptops, desktops and "intelligent systems".

Netgear's first 802.11ac router, the R6300, will go on sale next week for $200, the company announced at a news conference yesterday. Touting the benefits of the next-gen Wi-Fi standard, the company also announced two more 802.11ac products: a lower-end router and a USB adapter for notebooks, both due this summer.

When Android 5.0 "Jelly Bean" launches this fall, it will appear first on several new mobile devices sold by Google itself as part of the "Nexus" line.

Just days before Facebook's much anticipated initial public offering, one of the largest advertisers in the U.S. has decided to stop advertising on the platform. General Motors will stop advertising on Facebook because it has determined that paid ads on the site are, well, not effective, the Wall Street Journal reports.

Is the bloom off the rosy market for mobile phones?

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Google today unwrapped the first part of its efforts to overhaul its search engine capabilities to incorporate more semantic search capabilities. Here are three of its key features.

The executive director of Utah's Department of Technology Services has resigned over a data breach two months ago that exposed the Social Security numbers of about 280,000 Medicaid recipients.

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Samsung has become the clear leader in sales of Android smartphones as Gartner today reported that it accounted for 40% of worldwide Android sales in the first quarter of 2012.

How Popular Are You,... Online That Is?

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