Complete Novice Builds Business Using Press Releases on the Internet

My name is Barbara Mascio. I am the founder of a business that actually challenges the paradigm of elder care. With next to nothing in marketing dollars, I turned to the Internet hoping I could get my message across to as many folks as possible, and it's working! In fact, 68% of all our inquiries are a direct result of web visitors!

I won't try to impress you, the web pro; I readily admit that I am a novice and a slow learner. However, I do subscribe to several web based ezines, like this one, and I read the articles. I then put in to action what I've learned.

Because of the nature of my business, I cannot capitalize on reciprocating links, nor with Google ads. My company, Senior Approved Services, directs seniors and their family caregivers towards elder care services that are Certified Senior Approved. Allowing advertising on my sites would negate our purpose.

My web sites, quality elder care and quality elder care are simple. I won't claim to be a web designer or a skilled graphic artist. These are actually created with little html knowledge on my part, thanks to the easy to follow instructions included with my site host.

I'm not certain of all the places on the Internet to verify traffic results, but I've actually impressed myself with the results found at quality elder care

Aside from paying for site hosting and domain names, I have spent less than five hundred dollars in a twelve-month period to promote my site and build my business.

  • I chose a quality site host (thanks again Ken!)
  • I wrote (and continue to refresh) content relevant to the interest of the market I want to attract
  • My sites are simple and easy to navigate through
  • I started a monthly on-line ezine and placed an interactive calendar of events on one of my sites. I allow seniors, caregivers and healthcare professionals to submit articles (free) and to use the calendar to advertise their upcoming events.
  • I use the internal 'analyze my site' program (included with my hosting fees) to determine if my site is ready for both search engine spiders and web visitors
  • I respond to each inquiry submitted to me, personally. Each request receives one auto-responder message that alerts the person that I have received their request, but will answer it personally and to allow 24 hours for a response. I normally respond before this 24-hour period.
  • I make it easy to contact me, providing both a toll free number and email address
  • I write articles and press releases. Some of these services print press releases at no charge and others will charge. Press releases have resulted in my higher placement in all of the search engines! In fact, this has proven to be the smartest thing I've ever done.
  • I offer strategic partnering agreements as opposed to the normal reciprocating links most people do. See my quality elder care page for examples of this. One company that offers a 'How to Start a Home Care Business" is listed on this page. In exchange, he has my Certification offer on his site. His web visitors receive a discount on our certification and he will earn a 10% 'finders fee' for the referral.
  • I continue to subscribe and learn from web pros like you.

    Finally, I am patient. Those seeking quick-rich schemes fall by the way side. The Internet is a tool and if used properly, will increase your business, at the very least, provide exposure.

    These are my favorite picks to submit articles to:
    http://ezinearticles.com
    http://www.prweb.com
    http://www.goarticles.com
    http://www.webwire.com
    http://www.malebits.com
    www.free-press-release.com

    Barbara Mascio, advocate for seniors, can be reached at toll free 877-620-6448 during normal business hours (eastern time) She is a writer, grandmother and a complete web novice.

    Alexis limo rentals ..
    In The News:

    Who needs roads? The WindRunner aircraft was designed specifically to haul massive wind turbine blades, some of which are over 459 feet long.
    A Google DeepMind team has developed an artificial intelligence system that can play video games like a human and take native language commands from players.
    Four of the largest school boards in Ontario, Canada have launched lawsuits against TikTok, Meta, and Snapchat, claiming that they have impacted students' thinking and behavior.
    Finalists for the inaugural Women’s Prize for Nonfiction, aimed at addressing the gender imbalance in nonfiction publishing, were unveiled on Wednesday.
    Tech guru Kurt "CyberGuy" Knutsson breaks down whether the government is watching citizens and what they can do to protect online privacy.
    A benchmarking group for artificial intelligence has released new results evaluating the speed of hardware in running AI applications and responding to users.
    Sierra Space’s Dream Chaser spaceplane provides a glimpse into the future of space travel. Traveling to space may become a part of everyday life.
    The new European Hyperloop Center in the Netherlands aims bring in a new era of transportation. The center will use a steel tube as a proving ground for testing the new vehicle.
    Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
    While it may be incredibly tempting to have a “go with the flow" mindset like the rest of your vacation, your technology definitely should not be compromised while traveling.
    Have you ever accidentally deleted an app from your iPhone that you’ve already paid for? Don't worry. We’ve got a trick that will help you get it back without having to buy it again.
    Apple's new Journal app has raised privacy concerns among Apple's userbase. Tech expert Kim Komando examines social media rumors and explains what steps to take to protect yourself.
    Although Facebook has denied that our phones listen to us, they do have other ways of finding out what we are talking about, listening to and searching for.
    With the integration of OpenAI technology, Figure 01 has taken a significant leap forward, showcasing the potential of robots to understand and interact with us on a personal level.
    Port Ellen, newly reopened whisky distillery in Scotland, is using SmokeDNAi technology to understand mouth-feel and flavors during the whisky maturation process.
    Telly, a smart TV firm, is promising to give out their 4K 55-inch TV for free. What must you give in return? The innovative, yet potentially unsettling, answer might shock you.
    The moment a spam invite hits your calendar, it’s like an uninvited guest at a party. So, what do you do? Show it the door.
    Identity thieves are now targeting children and are making large sums of money by exploiting children's identities, possibly hurting their financial future.
    There's a clever way to change the notification sounds on your Android without having to look at your screen. Kurt "CyberGuy" Knutsson explains.
    If your bank accounted has been hacked, there are a number of steps you can take to prevent it from happening again. Kurt "CyberGuy" Knutsson explains.
    Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
    The Wave House, a data center in Heidelberg, Germany, is the the largest 3D-printed building in Europe. Its walls were built in about 140 hours.
    Some government agencies around the world are struggling to meet their staffing goals when it comes to hiring artificial intelligence experts.
    Google Maps' recent upgrades have introduced real-time ETA and turn-by-turn directions to your phone's lock screen while you are traveling.
    Kat Cammack says AI could disrupt the 2024 election. A report says shared AI image tools generate election disinformation in 41% of cases and voting disinformation in 59% of cases.
  • 7 Powerful Tips on Creating Good Content for Your Website

    So what is all the talk about having a lot... Read More

    What is Froogle?

    Keeping in touch with other sites like Amazon.com, Buy.com and... Read More

    The Sure-Fire Ways To Attract New Customers Now

    1. Give Away An Electronic Information Product The product could... Read More

    How Important are Back Links?

    When setting up your website for SEO (Search Engine Optimization)... Read More

    Google Gives Web Page History More Importance

    The Google patent application submitted in March, 2005 has generated... Read More

    How to Get Unlimited Free Advertising

    The opportunities for getting free advertising for your product or... Read More

    SEO - How Fast Do You Want To Get To The Top?

    Search engine optimization by some is considered a science and... Read More

    Driving Traffic to a Crafters Web Site

    Ok. So you've got your website done and stocked with... Read More

    Your Website on My Forehead

    People are so focused on promoting their websites on the... Read More

    The Best Way To Promote Your Website

    Everyone would like an increase in traffic to their website... Read More

    How To Increase Your Page Rank And Web Traffic FREE

    Google is the most popular and most used search engine... Read More

    Why You Need Submit Articles To E-zines

    Ezine publishes have large amount of loyal subscribers. If you... Read More

    Converting Web Site Home Buyers to First Contacts

    According the National Association of Realtors(R) ("NAR") surveys completed between... Read More

    Why The One-Pronged Website Promotion Method Doesnt Really Work

    Would you attempt to use a cell phone with a... Read More

    How Do I Promote My Website?

    If you are a small business owner with a website,... Read More

    Ten High Powered Ways To Increase Your Traffic

    Once you have finshed designing your website, you want to... Read More

    Online Advertising: 10 Smart Ways To Increase The Perceived Value Of Your Product

    If you have a website promoting any product or service,... Read More

    Why Running Contests Can Help You Attract and Retain Quality Community Members

    Assuming that it is legal to do so in your... Read More

    Free Web Site Traffic ? 4 Keys to Website Promotion

    Web site traffic promotion on the cheap is labor intensive... Read More

    Make That Website Visitor Stick Around: Youve Got 30 Seconds!

    Yes indeed, that's all you've got, 30 seconds to make... Read More

    Web Site Promotion-Advertising Your Website For Profits

    Making money with your web site is the dream and... Read More

    How To Acquire One Way Inbound Links

    How can one get a good ranking in the major... Read More

    Success Is Simple: Five Steps to Online Success

    The Internet can be a confusing place to do business.... Read More

    Can What You Dont Know About Web Analytics Hurt Your Site? Yes is an Understatement!

    Web analytics. Don't worry, it's not as boring as it... Read More

    Increase Your Web Traffic without Breaking the Bank

    If you are like most webmasters, your goal is to... Read More

    car service from Midway Alsip ..